According to the IDC India’s Quarterly Mobile Phone Tracker, smartphone companies shipped a total of 33.5 million units to India during the second quarter of 2018 (2Q18), resulting in a healthy 20% year-over-year (YoY) growth. IDC believes that this is the result of a slew of online exclusive launches and strong shipments by offline heavy vendors on the back of high decibel promotional activities and channel schemes.
“The market, however, is seeing rapid consolidation at the top end, as the top 5 vendors made up 79% of the smartphone market in 2018, marginalizing smaller brands” says Upasana Joshi, Associate Research Manager, Client Devices, IDC India
The feature phone market remained resilient with shipments of 44.0 million units in 2Q18, seeing a growth of 29% over 2Q17. Reliance Jio, the telecom operator and the main driver of the 4G feature phone segment with its JioPhone range of phones, remained the top vendor in the overall feature phone market. However, the 4G feature phone market saw a slight decline of 10% QoQ with 19.0 million units. IDC believes that this drop is due to JioPhone inventory buildup from 1Q18.
Company Highlights: 2018Q1
Note: The “Company” represents the current parent company (or holding company) for all brands owned and operated as subsidiary
