India’s traditional PC market shipments posted a 28.1% growth year-on-year with shipments totaling 2.25 million units in 2018Q2, according to IDC India’s Quarterly Personal Computing Devices Tracker, 2018Q2. The high growth can be partially attributed to the fact that 2017Q2 was heavily impacted by the then-upcoming GST implementation.
Consumer PCs grew 33.7 percent to 1.09 million units, mainly because of promotions and new product offerings with updated specifications and aesthetically pleasing designs. Vendors targeted different use cases and provided schemes such as back to school offers with extended warranties, cashback offers, and no-cost monthly payment options. Vendors launched exclusive models for both online and offline channels too.
“Spending on convertibles and ultraslim notebooks is increasing due to the popularity of lighter form factors that facilitate mobility,” says Nishant Bansal, Research Manager, PC, IDC India.
The commercial PC market grew 23.3 percent to reach 1.17 million units. This was driven by both new and replacement demand from enterprises and SMBs. Public sector demand was driven by the execution of several projects in education and government sector.
