IBM Cloud and Analytics Solution Powers End-to-End Digital Marketing Campaigns
IBM has announced that one of India’s leading private sector banks, IndusInd Bank ,will use its IBM’s Cloud commerce solutions to transform customer engagements and enhance its cross-sell platforms, in line with the bank’s strategy. As a part of a three year strategic agreement, IBM will provide a cloud and predictive analytics based multi-channel campaign management solution that enables IndusInd Bank to strengthen its online banking presence while improving the product holding per customer.
In the highly competitive Indian retail banking space, businesses need digital marketing solutions capable of sifting through large amounts of transactional and interaction data from various touch points as well as strong analytical capabilities capable of evaluating customer behaviorfrom the call centre, branch locations, website, mobile app, ATMs and more. Using customer behavior analysis and real-time contextual marketing, banks can ensure that customers connecting with the bank on any channel will receive relevant and timely communications and offers that address their unique needs.
In this first of its kind project for Indian industry, IBM combines its Digital Marketing and Analytics consulting, hardware, software, cloud, and business process services offerings to provide digital marketing as a service which helps centralize and standardize activities such as campaign planning, execution and management, while infusing deep analytics and process expertise. As a result companies can better understand customer behavior and increase quality of campaign execution without having to incur the cost of setting up full infrastructure in-house.
“The financial services sector is constantly looking at innovative marketing methods to enhance customer outreach. IBM’s digital marketing-as-a-service model combines powerful cloud and predictive analytics capabilities with our extensive experience in this sector which together can disrupt and transform how businesses such as IndusInd Bank meet the changing needs of their customers,” said Sachin Seth, Executive Director / Partner, Banking and Financial Services, IBM India SouthAsia.
