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HP Unveils innovations for All Flash Storage Array

HP 3PAR StoreServ Storage offers 3.84 terabyte drives bringing down the cost of all-flash storage to $1.50 per usable gigabyte, approaching that of 10K RPM SAS hard disk drives.

HP unveiled a series of innovations for the HP 3PAR StoreServ Storage family, including 25 percent lower cost flash capacity, a new class of massively scalable flash arrays, and flash-optimized data services to accelerate IT-as-a-Service consolidation and hybrid IT initiatives.

To accelerate transformation to the all-flash data center, HP is lowering the cost of all-flash storage to $1.50 per usable gigabyte and introducing ultra-dense and scalable flash systems. The new HP 3PAR StoreServ Storage 20000 enterprise flash family boosts performance with over 3.2 million IOPS at sub-millisecond latency and consumes 85% less space than traditional high-end arrays for massive footprint reduction. To support mission-critical workloads and enable greater agility, HP is unveiling flash-optimized software for end-to-end availability and non-disruptive workload balancing across the data center. These capabilities build on an already strong set of tier-1 data services unmatched by competitive all-flash arrays.
“Early flash adopters are seeing added benefits such as extreme savings and productivity enhancements that are leading to an all-flash strategy for more applications” said Barun Lala, Director, Storage, HP India. “HP 3PAR StoreServ is in a class of its own, with the affordability, scale and resiliency required for datacenter-wide flash adoption.”

Customers looking to deploy flash for more of their applications can now do so more affordably thanks to the industry’s largest capacity solid state drive in a tier-1 all-flash array. Combined with HP flash optimization and hardware-accelerated data compaction that increases usable capacity by 75 percent, these new 3.84 terabyte drives bring down the cost of all-flash storage to $1.50 per usable gigabyte, approaching that of 10K RPM SAS hard disk drives. When customers apply space efficient snapshot features like those in 3PAR StoreServ to the multiple full data copies used for developers and data warehouses, they can reduce capacity needs by 6 times, in effect reducing cost per gigabyte to $0.25.

The new HP 3PAR StoreServ 20000 family scales-out to eight nodes and is ideal for customers consolidating multiple racks of legacy high-end storage while assuring application quality of service.

To simplify consolidation onto modern all-flash storage, HP 3PAR Online Import now supports simple migration from Hitachi Data Systems (HDS) TagmaStore Network Storage Controller (NSC), Universal Storage Platforms (USP), and Virtual Storage Platforms (VSP) Storage systems in addition to EMC VMAX, EMC VNX, and EMC CLARiiON CX4 storage systems.

As per Barun, HP 3PAR StoreServ 20000 Storage Systems offer faster performance than EMC EMC VMAX 400K, XtremeIO and products from PureStorage. He maintains that there are new companies like Flipkart, Snapdeal and even banks who requires very high volume 3.2 million IOPS performance from the infrastructure because of the sudden surge of demand in the market. At that point of time if the IT is not ready to support then the overall outcome becomes a bad experience for the customers. Therefore the launch of new innovation around HP 3PAR SoreServ is a better option for the customers and there are many takers in the market.
Further, HP 3PAR StoreServ 20000 Storage Systems are available worldwide, orderable immediately and shipping in August 2015 for a US street price starting at $75,000.

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