HP has unveiled the details of Partner First, the new partner program. Partner First will build upon HP’s industry-leading PartnerOne program to help partners of the new company capture and capitalize on opportunities through customer-oriented, solutions-led sales.
“Partners are looking for innovative solutions to address customer challenges, programs that enable their own business growth, and easier, simpler ways to do both,” said Sushil Jain, CEO, Orbit Peripherals Pvt. Ltd. “The HP Partner First program will provide partners with greater flexibility and focus, allowing us to capture opportunities in key markets.”
The HP Partner First program is dedicated to being first in driving partner growth and profitability, first in speed and agility, and first in simple and consistent operations.
“With more than 80% of our revenue coming through the channel, partners are critical to our success,” said Rajiv Srivastava, Managing Director, HP Inc. India. “Separation is a catalyst. As we create a new HP, we have a focused strategy that will enable our partners to provide innovative products and solutions that amaze customers. Together, we will capitalize on new growth opportunities and quickly adapt to market and customer dynamics.”
HP will offer comprehensive services and sales support that gives its partners the incentives and skills they need. HP is introducing new Partner First Services that will enable partners to maximize business opportunities. Additionally, HP is expanding the HP Partner First program tracks and introducing a new Integration Track.
HP is launching HP Sales Central, providing one place for partner sales representatives to access everything they need to make and close a sale. Additionally, HP is deploying best-in-class technology, tools and processes to provide partners with greater visibility into their performance.
HP is providing partners with increased agility and responsiveness through new marketing tools that help partners accelerate and simplify their marketing campaign creation.
Partner First program updates have been rolled out in India beginning November 1, 2015, and continuing throughout 2016.
