HP packaging and labels printing is gaining traction worldwide with an accelerated pace of customer installations, enabling converters and brands to deliver unmatched possibilities.
interpack 2017, HP Inc has announced continued adoption of its digital printing solutions, alongside new innovations. Amcor, a leading global flexible packaging supplier headquartered in Switzerland, is operating an HP Indigo 20000 Digital Press, in its Ghent, Belgium facility, to provide digitally printed packaging on a wide range of flexible materials. Since installing the press in 2015, brands have chosen HP Indigo digital print from Amcor for a variety of packaging applications, according to the company.
This installation comes amid growing demand for HP Indigo Series 4 large format digital presses for packaging. Released in 2014, more than 120 of these presses have been purchased by converters around the world, half in the last year alone following drupa 2016. HP Indigo’s narrow-web Series 3 labels and packaging presses, including the HP Indigo 8000 and HP Indigo 6000 series, have reached 1200 installed units.
Additionally, an exceptional brand campaign was just launched by Amarula, the South African producer of cream liqueur. A special edition of 400,000 bottles is now released with labels individualized by HP Indigo digital print and HP SmartStream Mosaic variable design technology. In a perfect example of what brands can do only with HP Indigo digital printing, each bottle features a unique elephant icon and name representing the same remaining number of the endangered African species.
“The packaging industry is driven by brands that want to delight customers, reduce time to market, optimize supply chains, and deliver security solutions. Only HP digital printing can deliver solutions for such challenges,” said Santi Morera, general manager, HP Inc. Graphics Solutions Business. “Our customers benefit from solutions that help them differentiate and better serve their clients.”
Digital printing of packaging is a market expected to reach $20 billion by 2022.1 HP labels and packaging printing, enjoying double-digit growth, is the fastest-growing segment in the HP Inc. Graphics Solutions Business. 2
At the HP interpack booth in Hall 13 , HP Indigo is unveiling the HP Indigo Pack Ready Laminator commercial model, optimized for the HP Indigo 20000 Digital Press, allowing immediate time-to-market for flexible packaging. Now commercially designed, the laminating system will be manufactured and supplied by Karlville. Customer beta testing of the laminator is scheduled for this summer. First units are to ship by the end of the year.
HP also announced new substrates for the HP Indigo 20000 and 30000 digital presses, as well as new white ink offerings for the HP Indigo labels and packaging press portfolio, for expanded possibilities and higher performance.
The 762 mm HP Indigo 20000 Digital Press for flexible packaging, labels and shrink sleeves now supports printing on aluminum and polyethylene, new substrates that expand packaging solution offerings.
In addition to Amcor, recent installations of the HP Indigo 20000 Digital Press at converters worldwide include:
- The Beucke Group and Südpack, both based in Germany, each chose the HP Indigo 20000 press as their first Indigo digital solution.
- Germany-based Rolf Kindler Label Service installed the HP Indigo 20000 to expand into digital flexible packaging and large sized labels, and to offer higher productivity in digital label printing.
- O. Kleiner, a Swiss flexible packaging converter, installed its second HP Indigo 20000.
- Enplater, a leading Spanish converter, installed a second HP Indigo 20000 press to expand its digital offering to the Spanish food packaging sector.
- Siti Tea, of Morocco, installed the press for its in-house, premium tea packaging production.
- Alphacolor of Brazil has also chosen the HP Indigo 20000.
The market proven HP Indigo 30000 Digital Press, a 75 cm sheetfed press designed especially for folding cartons, is now upgraded to allow brands and retailers to enjoy the digital value on metallic and synthetic substrates expanding their applications in segments such as beauty, healthcare, personal care and more.
Recent installations of the HP Indigo 30000 include:
- PackageMedia of Finland installed an HP Indigo 30000 press to engage brands, enable digital campaigns, and bring in new customers in Scandinavia and Europe. It also installed HP PrintOS Site Flow to handle large volumes of variable jobs.
- FP Mercure installed the Indigo 30000 press in Auvergne Rhône-Alpes, France to strengthen its presence in the packing and packaging market.
- Visingpack, a packaging supplier in Vietnam for carton boxes and duplex boxes, installed an HP Indigo 30000 Digital Press to deliver folding cartons solutions for the Vietnamese market.
- Orda Group, a leading Israeli provider of transactional printing, has chosen the HP Indigo 30000 to expand in the packaging market.
- Groupo Gondi, a leading Mexican folding carton converter, acquired an HP Indigo 30000 to consolidate its position in developing and innovating the market.
HP Indigo 8000 Digital Press, the industry’s most productive digital narrow-web press,3 has recently been installed at Roltag in Israel, Strongpoint in Sweden, and At Vila in the Netherlands.
At interpack HP Indigo is also demonstrating the upcoming narrow-web HP Indigo Digital Combination Press, based on the market’s best-selling HP Indigo WS6800 Digital Press.4. Designed for high-value labels production, the press offers printing and digital embellishments, including digital spot and tactile varnishes, rhinestone effects, and digital foils, all in one pass at full press speed.
