Rolls out portfolio of A3 MFPs and Partner First program updates to simplify and enhance partner engagement
HP Global Partner Conference at Boston, US saw some of the big announcements around product innovations, services and programs aimed at 250,000+ partners.
With an agenda focused on reinvention, HP’s President and CEO Dion Weisler shared its vision and strategy to drive profitable growth and expand its channel business to 87% from 80%.
“The needs and expectations of our customers are changing rapidly, and change creates opportunities for HP and our partners,” said Dion. “Backed by the channel who are critical to our go-to-market strategy, HP’s innovations are powering business and industry transformations. Together, we can seize these new opportunities and drive profitable growth today and in the future.”
The high profile announcements of the event included, HP’s definitive agreement to acquire Samsung Electronics’ printer business in a deal valued at $1.05 billion and introduction of an extensive line of A3 MFPs and services, representing a strategic initiative for the company and supporting its effort to reinvent business printing.
Also for partners, HP introduced a new services-led channel business model, enabling its channel to sell and service more efficiently.
HP Partner First program also saw some tweak in it as Co-Marketing Zone and Social Media Center got added, which are basically designed to offer more value to partners enabling them to grow their businesses by tapping into industry trends.
At the same time, Partner First Specialist designation now available for HP Device as a Service (DaaS), giving qualified partners access to exclusive benefits.
Further, HP and Microsoft entered a multi-year agreement to deploy Microsoft Dynamics CRM Online to thousands of HP employees in order to enhance collaboration across marketing, sales and service operations.
