The October Techday hosted by ASIRT was an informative and enlightening one where Members got the opportunity to further their business by leveraging the government e-marketplace portal. A team from HP showcased some of their latest laptops and desktops designed with cutting-edge technology engaging Power and Elegance while the market leader NPAV presented their holistic network security offerings, with innovations to protect any device connected to a Computer.
Mr. Ramesh Pyla, Regional Sales Manager, HP Inc., India c. started the evening with an insightful discussion on changing industry and market dynamics with respect to Gaming as a category, HP’s market share in the industry and the rising demand for technically superior & aesthetic laptops to cater to this segment. Mr. Ramesh Pyla, said, “With rising awareness, most brands, including HP, are moving to set new benchmarks with value-add features and design, like weight, thinness etc. HP is diversifying with varied portfolios across metros and tier2 and 3 cities. For tier 2 and tier 3 towns, where affordability comes first and design element is secondary, we have been promoting the HP 15 series in a big way. Alternately, in tier 1 and metros, where PC’s have a higher penetration, we are focusing on offering superior design element. We aim at balancing both, niche offerings and functional products that create volume, through a vast range of products for consumers across the country. Furthermore, we are aspiring to being looked upon as leaders and our journey, with expanding market share, says our story, and our entire roadmap is linked to that.”
The next session for the evening was a presentation by Mr. Sumeet Kela, CEO, and Co-Founder Biz Secure Lab Pvt. Ltd., popular for their Net Protector Antivirus (NPAV), one of India’s largest home-grown range of holistic security products and solutions. Mr. Sanjeev Kela, Founder MD, Biz Secure Lab Pvt. Ltd., said, “Our latest offering, Z Security offers security from Ransomware besides other viruses and also has the important Tally data Backup feature. This data back-up and protection is a unique feature that no other anti-virus company offers. Further, NPAV products have small installation footprint which do not slows down the PCs making us popular among SI’s and Channel partners, who readily recommend our products to end consumers. The perfect combination of price (Cybersecurity and data back-up provided at a fraction of a cost!) and quality deliverables offered by NPAV is a testimony to our commitment to quality.”
Speaking about his association with ASIRT, Mr. Sumeet added, “In terms of business growth channels, 90% of sales are driven through SI’s and channel partners, similar to the Members of ASIRT. Due to continuous engagement with ASIRT being associated for past three years the response we got has been very rewarding. We have showcased and presented our various products during ASIRT Techdays and had the opportunity to educate them. As a result, we have got many repeat orders from their Members who have been recommending us to their clients. Further, in terms of quality of SI’s, ASIRT has a set of more technically savvy Members who understand the latest tech innovations and the value we bring to the business. It has thus become an important platform for a technology-driven organization like NPAV to participate and engage with the SI community through ASIRT. ”
The presentation ended on a high note with a prize distribution for winners of NPAV’s Lucky Draw. The enthusiastic attendees filled in their feedback sheets to participate and were aptly rewarded through gifts graciously handed away by Mr. Sanjeev Kela.
