In a bid to further consolidate its leadership position in the Indian DIY (Do It Yourself) PC market, GIGABYTE Technology (India) Pvt. Ltd, a leading manufacturer of motherboards and graphics cards, is embarking on an ambitious plan for 2016. The plan involves enhanced and focused sales and marketing initiatives targeting specific high-growth market segments and categories in the broader PC market for 2016.
This year, GIGABYTE intends to significantly strengthen and widen its market base in the gaming motherboard category. Accordingly, a major chunk of its marketing initiatives will be focused on the gaming segment, targeting gamers in tier 2 and tier 3 cities.
“The gaming segment in India is becoming more vibrant with each passing year, with many gamers graduating from casual to serious gamers, more platforms to exhibit gaming features, and more events and contests with active participation from gaming hardware and software companies,“ Sunil Grewal, Director at GIGABYTE Technology (India) Pvt. Ltd., explained.“ Gaming related activities are now blooming even in tier 2 and tier 3 cities, which a couple of years back was restricted to only top tier cities.“
“For the gaming enthusiast in India, GIGABYTE is determined to offer the best and latest technologies available to gamers with its motherboards that are loaded with innovations for them,” Grewal added.
GIGABYTE’s G1 Gaming brand is globally recognized as the motherboards which offer the best and latest technology to gamers. For example, select models of the newly launched GIGABYTE 100 Series G1™ Gaming motherboards come with the world’s first onboard audio design that includes the Creative® Sound Core3D™ Quad-Core Audio Processor and Burr-Brown High End 127 dB DAC (an add-on professional audio card level sound solution); and the Killer DoubleShot-X3™ Pro software solution paired with the latest network controller from Killer, the E2400, for an uncompromised gaming experience.
Among a range of other features, this series supports the exclusive AMP-UP™ Audio Technology which includes Triple Upgradable OP-AMPs, the highlight of which is an upgradable OP-AMP each for the left and right channels on the rear I/O, and another one for the front audio jack.
In addition to promoting major gaming events on its own as well as with other leading PC component vendors, GIGABYTE also intends to enhance its presence in the top Indian gaming media and gaming-related websites. Simultaneously, the company will reach out to gamers through various platforms, be it direct personal interactions or social media to convey the message of how GIGABYTE G1™ motherboards are uniquely placed to give the gamers in India a performance boost while playing both casually or in a high-pressure competition.
Another major focus in 2016, will be on the GIGABYTE BRIX, the ultra-compact and versatile DIY barebone PC. Right since its India launch last year, the BRIX from GIGABYTE has witnessed impressive sales across all regions – thanks to the growing demand from organizations requiring point of sale (POS) terminals, banks, educational institutions, hospitals, multimedia production houses, gamers, and shopping malls, among others. Also, the encouraging sales can be attributed to the growing popularity of the HTPCs (Home Theatre Personal Computer) concept among home users across the country.
Sunil Grewal elaborated, “To appeal to the institutional users such as banks, the government sector and departmental stores, GIGABYTE is in the process of enrolling channel partners, which specialise in providing solutions to such user categories.”
The GIGABYTE BRIX comes as a smart solution especially because it optimizes power consumption, while offering a lot of processing power and connectivity in a form factor that is small enough to be placed anywhere – whether mounted behind your monitor on your desk or even elegantly hidden within your home entertainment setup.
GIGABYTE India plans to further augment its post-sales network across the country by adding to its existing number of Authorized Collection Centers (ACCs) and Special Service Providers (SSPs). While ACCs are basically GIGABYTE partners, SSP centers are manned by GIGABYTE service personnel who directly interact with end-users.
The company already has GIGABYTE exclusive service centres in major cities, such as Mumbai, New Delhi, Chennai, Kochi, Kolkata, and Ahmedabad. These centres are also regional service hubs for their respective zones and are equipped with the latest repair equipment and software solutions to facilitate sophisticated testing and troubleshooting. These are manned by skilled and experienced engineers.
Plans are afoot to revamp these exclusive service centres, and set up complete customer experience zones within their premises. These zones will demonstrate the latest technologies and unique, powerful features of GIGABYTE motherboards – exploring the thrilling possibilities in desktop computing whether it’s in the sphere of rich multi-media or extreme performance.
