Islamic Banks headquartered in Qatar is the largest, and most diversified full service Bank. The client wanted to enhance the customer experience and optimize its online customer experience by delivering targeted content across multiple customer touch points and ensuring that the online information was fresh, consistent and of high quality. The plan was in sync with the Bank’s vision to remain exceedingly relevant in the digital age.
The bank has strong franchise network supported by 150+ ATMs and 50+branches in the Qatar
Challenges:
A robust web content management (WCM) solution that was scalable, user friendly and could be implemented quickly was the need of the hour to cater to the millennial generation. However, theBank did not want to outsource the website maintenance to an external web agency; hence, their need was a partner that could provide a content management solution where the business users would be empowered to edit content themselves without having to rely on anyone else to make it live.
Benefits:
- Improved productivity due to system and support enhancement
- Capacity of an effective workflow- enabling changes on the website anytime
- Personalized communication to the intended audience
- Increased customer engagement
- Graphic coverage:
- Over 1.6 Million Page Views
- 342000+ Unique Users
- 100+ Updates
- 3500 Sales Leads
