Today it is an absolute must that your channel partner should feel enough value in the partnership for them. As businesses move bare metal ICT solutions to the emerging technologies like cloud, virtualization, AR, VR, AI, BI, IOT, etc. and traditional distribution is giving way to the new systems, HCL has hit upon the idea of empowering the channel partners to make them remain competitive and sustain growth.
There is no denying that the basis of any organisation today is technology. Technology is becoming an integral part of the business model of companies and businesses across verticals are positioning themselves as digital companies. HC recognises that these companies have chartered their next phase of growth with technology as their core differentiator. The role of System Integrators is changing wherein the customer expects system integration partners to understand deeply their business and help them re-conceptualize their business models. Under the P3 program, HCL Infosystems will leverage their System Integration expertise to enable the Channel Partners to provide a complete business aligned IT solution to their respective customers.
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“We have to do something for the channel community beyond what we have been doing traditionally.”
Bimal Das
Joint President
Enterprise Distribution
HCL Infosystems
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HCL is committed to providing robust technical knowledge platforms that will enable its partners to deliver business aligned new-age technologies and exceptional value to the customers.
“We have to do something for the channel community beyond what we have been doing traditionally. This has been the clarion call of Bimal Das, Joint President, Enterprise Distribution, HCL Infosystems, who also said that the company is on its way to move from hybrid business model to do business through channel. To this end HCL recently launched is a comprehensive and exclusive engagement programme P3 or Premier Partner Programme in October last year for its channel partners across India to take the partnership to the next level.
Through this new initiative P3, the company has inducted 26 channel partners into the programme. Plan is afoot to increase the number to 100. According to Bimal, HCLI P3 will empower the Channel Partners to grow their business through a suite of exclusive benefits including Subject Matter Expert (SME) support, Demand Generation Campaigns, Priority Response, Financial and Operational Support Services. Leaders from HCLI will also regularly interact as Executive Sponsors with P3 Channel Partners to chart out respective growth paths.
“The idea behind the launch of the programme is to enable our partners to confidently offer appropriate new technology products and solutions that fit in with the new digital business model of the Customer. This is one of several HCL initiatives to bring value to the channel partners. P3 will also help HCL to get better visibility in the market and the response is huge,” says Bimal.
HCL wants its channel partners to be successful in today’s connected world and keep pace with the latest technology advancements in order to secure their future. Partners with their strength in the four key technological areas -Data centre, Network Security, Work place (BSI, Physical surveillance unified communications) and Cloud have been selected under the P3 progamme.
According to Bimal, “While crafting this programme we brain-stormed on various aspects including how to grow business for our channel partners and enable the channel partner to address customer expectations by leveraging new technologies and solutions.
The programme will provide the extra edge to our partners to gain traction with their customers by providing a complete technology solution and thereby adding value and growing their share of business in a very highly competitive market.”
Finally…
To position itself as a premier value added distributor is high in the scheme of things for HCL. The company is all set to give its partners greater agility and flexibility so they find themselves better equipped to meet their customers’ expectations.
