We want to strengthen our existing product portfolio this year as well as add more telecom and security products
Based out of Cochin Business connection was established in the year 1994, and since 1998 has been dealing in Matrix products. Its strength lies in its goodwill in the market, customer references and commitment towards customer satisfaction.
Brief us about your company?
Business connection was established in Cochin in 1994 as a dealer with Crompton Greaves and in 1998 with Matrix and since then has been dealing only in Matrix products. We have a team of qualified sales and service engineers and have around 3000 plus satisfied customers.
What is your turnover and growth percentage?
We are a Rs. 1 crore plus company and are growing at a rate of 15% over the last four years.
What is your strength in terms of market reach and others?
Our strength is our goodwill in the market and customer references, a result of our strong commitment towards customer satisfaction.
What kind of solutions and products you are dealing in?
We are into telecom and security solutions. Products right from SOHO PBX to enterprise IP switches, building intercom, access controls and time attendance, video surveillance and voice loggers contribute to the total sales in Business connection.
How do you find telecom market in India?
Telecom market in India is growing by 25%-30% in SME segment. In the last few years the SME market has been driven majorly by telcos which has declined this year. The open market has improved resulting in customers taking decision for products which are positive signs of further growth in the market.
What kind of telecom solutions you have?
Today, apart from point to point voice call over the traditional copper market demands and the acceptance of new innovative technologies like IP Calling, Video Calls, video conferencing, interfaces like PRI/GSM and CTI/CRM/ERP/TAPI are the telecom solutions that we cater.
How do you find Matrix products in terms of its advantages vis-à-vis other?
Matrix is SUBSTANCE brand. Substance is in the DNA of Matrix solutions. Substance in the form of technology, depth, genuineness and going beyond the mere outer façade and offer more values in all the areas. This is what differentiates Matrix from the lot. Matrix solutions are packed with More. More productivity, more applications, more flexibility, more functions, more features, more cost saving, more reliability, and more support. Matrix positioning is based on offering more of these true inherent values which customers expect from infrastructure solutions.
What is the potential and challenge for Matrix in the market?
Matrix products have a great potential in SMEs and large enterprises, housing apartments, hospitality, healthcare and education institutions. Competition with MNC brands is the major challenge.
What the company needs to do to improve the market share?
More brand building activities to be planned and implemented, introduce variety of end user terminals with Matrix name.
As a partner what kind of products you want to add this year?
We want to strengthen our existing product portfolio this year as well as add more telecom and security products that can be sold as accessories or bundled as solutions with the current products.
