Channel Leaders

Ganesan Arumugam, Director – Partner & Commercial Sales, India, Symantec

The key to the growth of any business is aiding customer needs. We will equip partners to focus not only on providing core security, but also Managed Services, Threat protection and Cloud solutions.

Core strength as a leader

A successful business is built with a combination of right strategy, right people, and right and consistent execution. However, with the dynamic business environment, it is very important that the leader of today is constantly willing to grow and change while maintaining a relentless commitment to win.
I consider myself as a team player and work very closely with each team member, and follow an open door policy with them. I believe in mentoring and coaching the team to ensure success of the team as well as the individual. In this regard, it is important to entrust the team with responsibilities and guide them successfully to execute them. Leaders should not forget that trusting your team with an idea instead of forcing it through, is a sign of strength, not weakness. At the same time, a leader needs to lead by example by being the strongest worker in the team, and displaying integrity. I keep my humility intact which helps to assess issues and problems on their merit and take the right, logical decision.

Distinctive Decision Making

Being humble and ethical are treasured qualities but the ability, and more importantly the willingness to walk an extra mile and take a risk is what makes a leader dynamic. Symantec’s earlier partner program called Symantec Partner Program (SPP) was doing well but being a largely partner-led firm, it had to be robust, best in the industry and flawless. We wanted Symantec to be the partner of choice for channel partners in India by offering industry leading solutions relevant to our customers that help them address the unmet and underserved needs. Keeping the renewed focus of the organization as security-only player in mind, we strategized the new and improved partner program called Secure One. This is an enhanced program designed explicitly for security-focused channel partners to grow their businesses. It focuses on cyber security and a strengthened portfolio aimed squarely at solutions that address today’s most sophisticated attackers ensuring that our partners can easily leverage our products and services to grow their businesses.

In the last few quarters, we have increased our partner portfolio manifold. Very recently, we entered into a strategic alliance with HCL Infosystems which enables us to leverage their pan-India network of partners in tier 1 and tier 2 cities along with an access to its rich BFSI client base.

Channel Vision for 2016

Our plan going forward is to work directly with selected partners who are loyal, committed and ready to invest with Symantec. We aim to foster mutually beneficial relationships much deeper than just short term or periodic alliances. We are increasing our investments with distributors to nurture the partners outside managed partner list.

Our newly launched Secure One partner program rewards partners who invest in Symantec and its competences across multiple solutions. Through the program, we want to enable our partners, irrespective of its size, to leverage our products and services to grow their businesses. At its core, the enhanced program provides our partners with a clear path to take advantage of the innovation and growth we expect to drive as the world’s largest cyber security company.

The key to the growth of any business is aiding customer needs. We will equip partners to focus not only on providing core security, but also Managed Services, Threat protection and Cloud solutions. This will provide partners a broader portfolio of products and services to engage with Symantec, resulting in increased revenue. On this front, we are planning to roll out series of partner enablement programs. Partners will be able increase their revenue and profitability by focusing on solution selling and bundling services. Early engagement of partners in the sales will also help in increasing their profits. Our opportunity registration program also helps partners increase their margins.

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