Bangalore-based Furlenco, India’s online furniture rental company, has partnered with Mumbai-based TAB cabs to carry out a first-of-its-kind month-long branding on cabs of the airport’s biggest taxi fleet.
Furlenco has put up its communication, ‘Awesome furniture on rent’, on the four doors, the car boot and the back of the front seat covers of the cabs as part of the campaign. With this initiative, Furlenco is all set to strategically enhance the popularity of its brand with the center-point being the bustling Mumbai airport where passengers are in transit 24/7.
The creatives for the mobile ad-campaign designed by Furlenco’s in-house team have been placed in a way so that the passenger’s head will be a part of the furniture’s visible profile when viewed from the outside.
Commenting on this ad-cab campaign, Ajith Mohan Karimpana, Founder and CEO, Furlenco, said, “It’s an appealing ad-campaign created by our in-house team using our own designed furniture. While other Out Of Home (OOH) media is static, this is on the go. The cabs will be on the road from the airport to the entire city acting as a mobile hoarding. This will ensure our brand prominence and mass visibility, creating widespread awareness among the customers.”
As part of their service, they charter an array of award-winning designer furniture that is high on quality with matching furnishings and decor on a monthly subscription fee. The service also includes free doorstep delivery and installation making it an extremely convenient and hassle-free approach to own a home with dreamy interiors. One can rent beds with mattresses, sofa sets, couch sets, dining tables, recliners and much more starting at just Rs. 999 per month.
