Modern travelers are hyper-connected and cannot bear to be offline. Business travelers frequently check their emails and take online conference calls, while leisure travelers are eager to use the internet to connect with friends and family, discover local attractions and enjoy music and videos after a long day of travel. Today, there is only one thing that guests would prefer over a complimentary breakfast or free parking, and that is Wi-Fi.
Independent survey in India suggested that 100% of the customers have suggested that Wifi is the key factor in choosing a business hotel. There’s a tremendous demand for wireless access – for overnight guests and even for conferences and trade shows where video streaming, audio streaming and voice-over-IP are all competing for the same Internet pipe. It’s is not just emails anymore. Wireless has also created new ways for hotels to connect with their guests to generate loyalty. Wi-Fi has become a standard amenity. Domestic tourism is growing in India by 33% YoY & demand for low cost hotels are simultaneously increasing. Hotels are looking for reliable cost effective Wi-Fi solutions to address the internet needs of the customer. 95% of the Hotels in India are 3-star and below & they expect a solution which is long-lasting and easy to manage.
In a study of business and leisure travelers conducted by Forrester, wireless service was the top amenity desired at all hotels by 90% of respondents.
Turn a 1 Star Review Into a 5 Star Review
For many hotels, existing WiFi solutions create a negative impact on guest satisfaction. Complaints about slow connection speeds and wireless performance problems are all too common. Wireless access is often shared with friends, and the lack of consistent, reliable access can damage the customer experience and hotel reputation.
Along with general bandwidth and capacity shortcomings, a variety of other infrastructure issues can disrupt the customer WiFi experience. Access points that don’t coordinate for the best set of RF frequencies create unnecessary interference while inadequate support for seamless roaming causes connections to be dropped as guests move from one location to another.
Build Loyalty by Giving Your Hotel Guests Great WiFi.
Guest satisfaction and loyalty are top priorities for a hotel. Achieving those goals includes delivering a strong, consistent WiFi experience. Consider the number of smartphones, tablets, and laptops that are used by guests who check-in to a hotel each day. Whether on vacation or on business, hotel guests expect to connect, stream, watch, download, work, and play without complication and without limit. To meet that high-speed WiFi demand, hotels need to look for a one-stop answer: an easy-to-use, reliable, and affordable WiFi infrastructure without the cost and complexity.
Slow networks are effecting hotel operations
Fast, reliable WiFi is a bottom-line opportunity for hotel operations. With a well-tuned wireless network, hotel operators can shorten check-in wait times for guests with Wi-Fi devices, increase food and beverage turn rate with Wi-Fi point of sales, improve staff accessibility by providing voice over WiFi, and boost conference room booking rates by ensuring secure, no-fail, high-speed Wi-Fi. The ability to handle hundreds of users in a small confined area such as a meeting room is a must to keep businesses and groups coming back.
Upgrade the WiFi. Eliminate the Complexity
Hotel operators know that high-performance Wi-Fi is a must-have to maintain existing customers and attract new ones, but many lack the expertise to set up complex networking equipment.
The average review score is a 4.0 and a bad Wi-Fi related mention in the review can bring down the average to a 3.8. It’s critical that hotels look at their Wi-Fi service as a make-or-break amenity.
Solutions specifically designed for Hotel applications is the required, which includes Wireless Controllers, a cloud wireless management platform, and Smart Access Points that eliminate WiFi problems, providing seamless, wide-ranging, high speed Wi-Fi that’s easy to install, manage, and afford.
Netgear Advantage
NETGEAR wired and wireless solutions are designed with simplicity in mind. From powerful wireless controllers that provide easy, centralized control, to smart access points that can be installed in less than 5 minutes, NETGEAR wireless products and solutions enable hotels of all sizes to deliver a luxurious WiFi experience to their guests; quickly, easily, and affordably.
NETGEAR also offers a free site survey to help you assess what you need and get you started. The NETGEAR complete wireless solution includes:
