Case Study

FarsanKart is Taking Traditional Gujarati Snacks to the Global Market

I hail from a typical Vadodara-based Gujarati business family. For about 35 years, our family business was around manufacturing plastic packaging materials and supplying them to vendors. Although I had sound knowledge of the nitty-gritties of our business, I always nursed a desire to start something on my own, right from my college days. After college, I followed my parents’ advice and pursued a Master’s Degree in the UK. I also worked there with a large corporate firm for four years, until the entrepreneur in me resurfaced!

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