In India alone Epson sells 1.7 Million InkTank Printers
Seiko Epson Corporation has announces that cumulative global sales of Epson’s high-capacity InkTank inkjet printers have reached 20 million units. In India alone, Epson says it has sold in excess of 1.7 Million InkTank printers since its launch in 2011.
Epson first launched high-capacity ink tank printers in October 2010 in Indonesia. This was followed almost immediately by their launch in India in 2011. Since then, the printers have continued to be introduced in about 150 countries and regions. Sales have grown steadily in every region where these printers are sold. In June 2016, cumulative sales reached 15 million globally, with growth especially pronounced in emerging markets. By March 2017 this number has grown to 20 Million units. According to Epson research, Epson’s series of high-capacity ink tank inkjet printers make up about 10% of the combined laser printer/inkjet printer market in those countries (which totaled about 45 million units in the fiscal year ended March 2016).
Epson believes that the strong support from customers is the result of the merits of the series, including the elimination of the need to change ink cartridges, lower printing costs, and a smaller volume of resource waste from the use of consumables. The extremely low cost per print of 7 paise for Black and 18 paise for Composite Colour has struck a chord with consumers and Epson has seen its sale in India go up exponentially over the years. As per the IDC Asia Pacific Hardcopy Peripheral Tracker (2016Q4 release) Epson is currently the No. 1 Inkjet printer brand in India by Value with a Market Share of 54.8% for the period Jan-Dec 2016.
Epson has successfully promoted its high-capacity ink tank inkjet printers to customers of many types, including home and office users and the commercial printing segment, emphasizing at all times the value customers can enjoy through the extremely low running cost of printing. Epson says it will continue to emphasize the advantages including its comprehensive range, technical expertise and strong service network offer as they work to further expand the business.
Epson forecasts 25% year-on-year unit sales growth worldwide for these printers in the fiscal year ended March 2017, and that these products will account for approximately 40% of Epson inkjet printers sold worldwide in the same period.
“High-capacity ink tank inkjet printers offer customers the ability to print without worry about the cost or running out of ink,” said Koichi Kubota, director, managing executive officer and chief operating officer, Printing Solutions Operations Division. “Epson’s unique Micro Piezo inkjet technology achieves stable, high-level printing performance. Customers appreciate the environmental performance, too: with no ink cartridges to change, the series generates little waste. These factors have helped Epson’s high-capacity ink tank inkjet printers reach a cumulative 20 million units sold globally.
As a leading inkjet printer company, Epson will continue to offer unique value and solutions to delight our customers.”
According to Samba Moorthy, Vice President, Sales & Marketing at Epson India, “Epson’s InkTank printers have been a runaway success in India with consumers from the home, small office, corporate and commercial segments embracing the ultra-low cost printing of 7 paise per print (black) and 18 paise per print (composite colour). Our aim is to make Epson InkTank printers the de-facto printing standard. We truly believe that it is the only way to print.”
