Today, competition in the market is fierce, and it’s getting harder than ever for marketers to bring in new customers. Digital technologies are helping businesses stay in the race. It encourages the use of online marketing strategies over traditional magazines or newspaper ads or billboards, thus improving the chances of success.
[quote font=”tahoma” font_size=”13″ font_style=”italic” color=”#262626″ bgcolor=”#f9f9f9″]
“Digital marketing is way more quantitative than conventional marketing ever could be.”
Rohit Prasad
Co-Founder and Director
SRV Media and EaseBuzz
[/quote]
Digital marketing is way more quantitative than conventional marketing ever could be. The online channels used for marketing produce complete data that is needed to optimize online campaigns on the go. This also allows you to edit existing campaigns or launch new ones based on the foundation of established data. Let’s look at a few reasons for why it’s important for enhancing your business:
Enables you to interact with your targeted audience
Digital marketing enables you to interact with a targeted audience in real time. You can engage with your customers via different mediums, offering them the best experience, answering their queries and providing them with the best solution.
This is the best way to gain better understanding of what your targeted audience is looking for. It is the audience interaction that will help you make right strategies, improve your products/services, and develop quality relationships which lasts.
Helps you focus on mobile consumers
It’s a must for businesses today to focus on their presence online, and it is absolute given that one can’t ignore mobile users when establishing a digital presence. You must have heard a lot about how mobile internet users has surpassed desktop users in terms of searches made about products or services and information consumption online.
Source: comscore
With the swift rise of mobile devices, and people spending most of their time on these devices, it is extremely important to have a digital marketing strategy that is focused on mobile consumers to get found for what you’re selling, interact with your prospect, and enhance your business.
Drives traffic to your website with SEO
There are 40,000 searches every second, and more than 3 billion searches per day. Having your business found on search engines is the best way to pull traffic to your business. You do not have to force advertisements to persuade people. Search traffic means that people are already interested in the products and services you sell. Search Engine Optimization is the way your website is optimized to show up on the first page of search engine results.
Without SEO, it is difficult to rank on search engines like Bing or Google for the keywords you associate with your products/services. Studies have found that being at the top of the first page of search results can earn you more than 50% of traffic. SEO allows for a potentially incredible return on a relatively small initial investment, when executed properly.
Finds the right customers with PPC advertising
Pay-Per-Click advertising is a paid way to bring visitors to your website. These ads are shown along with search results and compel users to click on them to land on a page they are looking for. PPC ads require you to pay for each click on that ad of yours. Along with organic ranking, PPC can be a worth investment for businesses of all size if bid intelligently for the right keywords.
Like SEO, where your ad shows up in search results is all that is important. If it shows in the very first place on the first page, above the organic results, your business is likely to receive 59% of all ad clicks.
PPC ads can bring in a great deal of traffic and can have a very high conversion rate if targeted towards specific search terms, and bid correctly.
Increases your brand value and fan base with Social Media
Social media channels, including LinkedIn, Facebook, Instagram, Twitter, and others are great means to grow your brand and business with digital marketing. Businesses can set up company pages and accounts on relevant social media sites, and use it to post updates, increase followers, grow relationships with them, and get the word out for your business.
Business owners should know that the aim of social media is to interact and be social, not just push promotional messages. Social media marketing can help enhance your business by first growing your follower base on various platforms where people are active.
Digital marketing is all about targeting the right people to get the right results. To use it to enhance your business, you may want to work with an experienced online marketing agency like SRV Media. Choosing the right agency can ensure the survival of your business online.
