Channel Leaders

Chiradeep Rao, Channel Head, India and SAARC, Avaya

What is your core strength as a leader?

Ensuring a free and collaborative environment – give the team direction but then give them the freedom to figure it out themselves – we learn from our mistakes – but we need to ensure high levels of thinking and activity  – and we are always there to help each other. Recognize and reward performers.

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“ Some of our focussed channel initiatives have helped align, skill and bring on board transformational partners over the last 12 months. This in turn has helped AVAYA address large and strategic marquee end customer requirements that have significant bearing on market share and presence.”

Chiradeep Rao
Channel Head
India and SAARC
Avaya

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What are your future plans to further grow the channel market in 2017 – any particular strategy from geography or vertical perspective are you planning?

This year we are focussing on increasing our coverage in Tier-II cities around industrial belts.  Our mid-market sales and distribution engines are working together to identify and execute through geography specific partnerships which are being enabled by a lead engine that we are monitoring.

What would be your message for aspiring partners?

Avaya provides a solid path towards increasing customer value through its solutions approach that allows for direct measurable impact on end customers business imperatives through its offerings. Ride along with us in this exciting journey.

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