What is your core strength as a leader?
We at Xerox firmly believe that a strong and passionate team and network of channel partners can not only help achieve targets but also exceed them, which is why we have always strengthened our focus on customers and partners, to ensure maximum satisfaction and growth of all the parties involved. Year on year, our teams strive to deliver better results and ensure improved customer satisfaction. Being the market leaders, having launched several game changing and industry first products, our core strength lies in our technology prowess and our practical ability to understand the market, not only with a bird’s eye perspective, but from the grass root level. We follow a bottom up approach, ensuring everyone in the team is well covered. We believe in helping our partners and customers grow, in order to drive mutual growth & prosperity.
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“We have begun to see good traction on Xerox Partner Print Services (XPPS) and are confident that it will add a layer to our bottom-line this year.”
Balaji Rajagopalan
Executive Director Technology
Channels & International Distributor Operations
Xerox India
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What are your future plans to further grow the channel market in 2017 – any particular strategy from geography or vertical perspective are you planning?
India is a vast market with tremendous potential. We have always been positioned as an industry leader with premium technology and first time product innovations. Going forward, we plan to delve deeper into the Indian markets, tapping the SMBs in Tier 2 and 3 cities. We have rolled out products that are premium quality yet offering affordable costs. The new enhanced Xerox Color C70 is one such product. To further tap this market and reach more customers in more territories, we plan to appoint more partners. In fact, we saw a lot of interest coming from the North East and countries like Sri Lanka and Nepal this time at the Printpack. We already boost of 150+ partners, but now plan to not only increase the number but also help them improve their productivity. We take their feedback very seriously and work on solving the problems our customers face.
What would be your message for aspiring partners?
Xerox is known for its premium quality, innovations, technology and the value it creates for its partners as well as customers. We believe in collective growth, where in we lay a lot of importance on partner/customer success and advancement. We initiate programmes and trainings to ensure their prosperity. Being market leaders for decades now, we not only understand the market well, but also work on the feedback, thereby continuously improving our offerings. Our product portfolio has solutions for customer at all levels. We cater to SMBs in Tier 2 and 3 markets as well as to high end large enterprise customers. We promise quality products at affordable prices. Thus, being connected with Xerox, not only gives partners sufficient scope of revenue generation but also a recognized brand name for association.
