Channel Leaders

Balaji Rajagopalan, Executive Director, Technology, Channels & International Business, Xerox India

In 2016, we are planning to engage more closely with our partners, conduct more regional activation programs in order to reach out to a larger audience.

Core Strength as a leader

Firstly, it is important to note that Xerox is one of the few companies that has been at the centre of innovation have launched several game changing and industry first products. We have a strong team and a strong network of channel partners and constantly work with one another to ensure wider reach and customer satisfaction.
In FY15, the technology business grew profitably and we are looking to maintain momentum and grow further in FY16.
We have brought in new initiatives and programs for our channel partners to further motivate them and ensure that they have the right technical skills to go out in the market and succeed. The channel partners play a significant role in our overall business. We are dedicated to running upcountry road shows and regional activations to engage with them frequently around the year.

We further strengthened and integrated our sales tools in the country and constantly worked with partners to overcome the challenges faced on-ground; in the process, reinforcing our relations and achieving mutual growth.
As a leader, I believe it is key to ensure that your team is performing at their best and are well motivated, to go beyond what is required of them, at times. We believe that together we have been able to achieve success in FY15 and in the current fiscal year will push ourselves further, to increase coverage and grow our revenues.

Distinctive Decision Making

We have brought in several changes to ensure a smoother running of the business and increase efficiency. We let go of certain programs and introduced new ones which carried potential to add further value to our internal and extended teams.

We introduced smart pricing structure to drive growth and increase sales. Given our growth and increased coverage in the market, we believe our strategies and plans worked and in FY16, we will further look to increase our market presence and strengthen our products and solutions offerings.

Channel Vision for 2016-03-14

As mentioned above, we have brought in new trainings and initiatives for our channel partners to ensure that they are better equipped and ready to go to the market and engage with customers. We have also incentivized the sales processes to further motivate the partners and drive them to deliver the best when they are out in the market.
Very recently, we also took select channel partners for a two day trip to Phuket. We organized various training and fun sessions for our partners. It was a great trip and gave the partners to interact with us more closely and understand our business goals and plans. We have another trip planned towards end of this quarter to South Africa and we hope it will be a success too.

From a geography and vertical perspective, we have a network of 200+ channel partners who are well distributed throughout the country. We are regularly in touch with them to understand market changes and demands from our customers.

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