Core Strength
Honestly speaking, a good leader can be defined by various different parameters.
Theodore Roosevelt said, “In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.” Being decisive and taking correct action is most important in leading any organisation and my ability to take quick decision, I believe is one of my core strengths.
What I also practice is taking constructive feedback; be it from internal people, partners or end-consumer, taking feedback and acting on it makes for effective working in any organisation.
Lastly and most importantly, for Smartlink its people are its strength and as a leader, it motivates me every day to do better with them and for them.
Greatest Achievement so far
Our main focus was to position DIGISOL as a major brand in the mid-market segment and in short span of time DIGISOL has succeeded in capturing a good market share with visibility and availability across the country.
We emerged as a strong player in Home and SOHO segment and got good market share for broadband routing. Over the last year, we managed to get a good foothold in wireless segment and did significantly well in the data switching market in India due to our end-to-end solution offering while strengthening our focus on the Government, Education and BFSI segments.
In the last couple of years, our plan was to introduce an entire gamut of networking & lifestyle products and to reach out to our target audience across the country. Our focus was on quality and value added features of our products, which gave us an edge over our competitors.
Major Decisions
- Expansion of channel and down the line tiers
- New Initiatives towards channel and solution partners
- Expanding the DIGISOL range of products under networking and Surveillance
- Creating brand awareness amongst the end consumer for DIGISOL
Vision on Indian IT
We have drawn up a road map that will focus on high potential verticals and the company will deploy significant resources to capture opportunities and make strategic investments to improve its competitiveness in the marketplace.
DIGISOL wants to be one of the key drivers of the digital India with the range of products like Routers, Network switching CCTV cameras and IP Surveillance solutions. The core strength of DISISOL is ‘Networking’ and networking is an integral part of making digitally connected India a reality.
