Women in IT

Amrita Malik, Business Head for Innoviti Payment Solutions

Question: What is your core strength as a leader?

Amrita – As a leader, one needs to be strong in all aspects. They need to have a unique mix of vision, strategy, analytical expertise, know-how of technical, sales, operational facets of business. As the Business Head of New Business Initiatives for Innoviti’s smelending platform, I need to make sure that the company is consistently exceeding revenue and performance goals by aligning my team’s talent and effort to meet the end objective of the company.

A leader needs to have focus and should be able to guide the team produce results and fuel profits for the company.

Question: What kind of major decisions have you taken that have changed the future of the organization?

Amrita – One of the major decisions I have had to make, as a Business Head for Innoviti, was to launch smelending.com platform. Through this platform, we are able to help small businesses with their cash flow by providing them access to small value unsecured loans. We are currently handling over Rs. 400 crores of annual lending to more than 30k small merchants.

As a team, we were able to able to bring in positive reinforcement of customer centricity, efficiency and self-management within the team. Customer orientation encouraged us in building best payment product in India and opened up new business opportunities for entire organization.

Question: What are your views on the growth of Indian IT market landscape?

Amrita – Indian IT market landscape promises a good future, contributing around 9% to India GDP currently. Considering the increasing manpower cost in India, IT will play very important role in years to come as companies would like to save manpower cost.

Innovation and emerging technologies like Internet of Things, Artificial Intelligence and Automation needs to be adopted by companies across industries. Government is also taking new initiatives for sectors like financial services and infrastructure along with digitization campaigns is helping to move towards cashless economy. This is surely capitalise the growth of Indian IT industry. It’s time for Indian IT companies to make the most of favourable opportunities and create world-class products and services.

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