Agrahyah Technologies is now offering enterprise clients a complete voice managed service, which starts from conception of ideas, creating strategy, designing and developing technology solutions, and sustaining the efforts through content creation such as text and podcast that are tailored to engage audience through voice assistants.
Brands have always relied with a technology partner to create their digital assets such as websites, and mobile applications, but the high penetration of internet usage means brands must also create content at sustainable levels or they risk losing engagement opportunities with their audience. This is where Agrahyah makes a difference by offering an end to end service, its 36 member team houses capabilities in both voice technology prowess and original audio content creation.
AI-powered Voice assistants are already redefining the ground rules of consumer engagement for brands, with several Indian companies across Retail, BFSI, Hospitality and Real Estate segments exploring innovative ways to reach out and connect with the consumers.
Speaking about the need for a ‘Voice Agency’ and if Indian consumers and brands are ready for the rise of the new media, Mr. Sreeraman Thiagarajan, Co-Founder, Agrahyah Technologies, said, “Just as the invasion of digital and social media marketing disrupted the traditional media landscapes and eliminated barriers between brands and consumers, ‘voice’enabled services are creating a new playground with new rules for brand engagement and recognition.Voice search and screen-less content consumption are growing rapidly and this trend will increasingly impact media and information consumption habits of consumers in the future. As a result, understanding the potential and pitfallsof this technology and leveraging it to the fullest is vital for brands to stay relevant in the fast emerging voice first world.”
Agrahyah is also partnering with leading advertising agencies including Landor to offer voice solutions. “Using voice as a tool to create differentiation has always been a focus for us at Landor. With voice technology the universe in which we operate to create value for both businesses and consumers has become limitless. At Landor, we believe in being agile and pushing the boundaries for our clients so they can leverage the power of brand in a digital landscape. Partnering with Agrahyah Technologies to help our clients navigate the voice landscape is an exciting step forward” said, Lulu Raghavan. MD, Landor Mumbai
