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Adtech Concludes Its 10th Edition In Mumbai

by adminsmec0117

adtech wrapped up its 10th edition and launch event recently in Mumbai. The edition as per adtech garnered a presence of 3200 plus participants and delivered two action packed days with 46 corporate giants including Google, Adobe, Network18, Oath, Oracle, SHAREit, Times Network, Taboola to name a few on the exhibition floor.

The theme of this event was- The Convergence of Creativity & Technology, focusing on how to win in a disrupted marketplace through a combination of tech, data, AI, consumer focus, content & creativity.

The event agenda comprised of 6 tracks curated to showcase how the biggest and brightest brand marketers can gain competitive advantage discussing topics like AI, AR & VR, creativity in the programmatic space, reaching cord cutters, marketing to tier 2 & 3 segments etc., said Aptech.

Some of the prominent keynote speakers for the event comprised of Niamh Byrne, Chief Marketing Officer, APAC & EMEA, Citibank; Kaushal Kurapati, Group Vice President, Products, Global at Oracle Marketing Cloud, Oracle; Dilip R.S, Country Manager for Alexa Skills, Amazon India & Sanjay Dhar, President at Amar Chitra Katha,

Sharing his delight after the conclusion of the event, Jaswant Singh, Country MD at Comexposium India said, “We are excited to have had a super successful launch event in Mumbai, it is way beyond our initial plans. The Mumbai show is now going to be an annual affair and will are looking forward to come back to the city next year in Nov.”

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Flipkart to create 2 million jobs in the marketplace ecosystem Logistics and warehousing to be the key employment generating sector Mar 25, 2015 Flipkart said it will create over 2 million jobs through its marketplace and ancillary services in the year 2015. The rapid development of the e-commerce ecosystem in India will contribute towards the generation of employment across sectors. Last year, over half a million jobs were created in the e-commerce space alone. Generating both direct and indirect employment, the marketplace model has opened up opportunities in metros and non-metro cities. This year, nearly 50-60% of employment will be created in tier II & III cities. For instance cities like Jaipur and Baroda have already become the ancillary industry hubs (cataloging and packaging) and they will continue to generate more opportunities in the future announced the press release. Sellers will also play a vital role in creation of jobs across India — sellers of home products, apparels, mobile accessories and small appliances will generate the maximum employment. In fact, the growth and expansion of their businesses will generate a minimum of 20-25 jobs per seller this year. Ankit Nagori, SVP, Marketplace, Flipkart, said, “In the recent times, e-commerce has emerged as one of the key drivers of Indian economy. This industry has contributed a lot towards generation of employment opportunities along with enabling SME’s and local artisans. Sellers on our marketplace have been directly responsible for driving employment within their own communities. In fact, e-commerce support facilities like merchandizing, buying, packaging and cataloging have generated more than 75,000 jobs in the last one year.” Nagori further added, “Currently, we offer a range of SME training programs across 20 cities in association with Ministry of Labour to train and guide interested people – helping them upgrade their skills and chart out their careers in industries that they choose to enter. We plan to scale up this to 40 cities in the next 6 months. Going by past trends, we are confident that Flipkart will generate close to 2 million jobs this year.”

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