adtech wrapped up its 10th edition and launch event recently in Mumbai. The edition as per adtech garnered a presence of 3200 plus participants and delivered two action packed days with 46 corporate giants including Google, Adobe, Network18, Oath, Oracle, SHAREit, Times Network, Taboola to name a few on the exhibition floor.
The theme of this event was- The Convergence of Creativity & Technology, focusing on how to win in a disrupted marketplace through a combination of tech, data, AI, consumer focus, content & creativity.
The event agenda comprised of 6 tracks curated to showcase how the biggest and brightest brand marketers can gain competitive advantage discussing topics like AI, AR & VR, creativity in the programmatic space, reaching cord cutters, marketing to tier 2 & 3 segments etc., said Aptech.
Some of the prominent keynote speakers for the event comprised of Niamh Byrne, Chief Marketing Officer, APAC & EMEA, Citibank; Kaushal Kurapati, Group Vice President, Products, Global at Oracle Marketing Cloud, Oracle; Dilip R.S, Country Manager for Alexa Skills, Amazon India & Sanjay Dhar, President at Amar Chitra Katha,
Sharing his delight after the conclusion of the event, Jaswant Singh, Country MD at Comexposium India said, “We are excited to have had a super successful launch event in Mumbai, it is way beyond our initial plans. The Mumbai show is now going to be an annual affair and will are looking forward to come back to the city next year in Nov.”
