core strength as a leader
The mobile industry is changing every day, and having a background in technology for over twenty years has meant a career of agile adaptation, reinvention and being at the pulse of leading edge innovation. Being in this type of environment has presented my team and I with tremendous opportunities to lead business transformation opportunities with customers worldwide. As a leader in enterprise mobility with over 17, 000 customers worldwide, SOTI Inc is changing the business-critical mobility landscape with new innovations. Our growth in India has been unprecedented due to the strength of our channel ecosystem and award-winning business enablement strategy. As a leader, I see it as my role to inspire my team to put our customers and partners at the centre of everything we do, collaborate with both our internal teams and partner networks to deliver solutions to our end customers that exceed expectations, and above all “be easy to do business with.”
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“Our growth in India has emerged in part due to our increased focus on best-in-class pre-sales, post-sales, sales enablement, and training programs to empower our partners to grow their businesses.”
Adele Beachley
Managing Director
APAC for SOTI Inc
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As technology is never a one size fits all solution, taking the stress out of the complexity is key. When we look at the expanding strategic footprint of mobility across all sectors, being at the helm of innovation is exciting. SOTI channel partners understand their customers, and they embrace the essence of the connected enterprise – continuously seeking opportunities to enhance connected experiences, business efficiencies, and deliver differentiation that impact their customers’ bottom line. This makes my team and I excited to get out of bed in the morning, and shapes everything we do each day. It’s awesome work, and we love doing it.
What are your future plans to further grow the channel market in 2017 – any particular strategy from geography or vertical perspective are you planning?
India is as a key focus market in SOTI’s growth strategy, acting as a hub for our APAC operations. Our success in manufacturing, retail, hospitality, banking and transport and logistics is a key testament to the strength of our channel strategy.
Reflecting directly on our channel, we are working to develop a matrix channel structure which includes carriers, device manufactures, VARs and ISVs. SOTI is used across industries, but is deployed extensively in task-driven and dedicated-purpose device environments, such as transportation, retail, e-commerce, hospitality, healthcare, field services and manufacturing. SOTI is a perfect fit for environments where there is extensive investment in Android.
What would be your message for aspiring partners?
Our channel is snapping up innovation, and putting our technology at the helm of connecting all these endpoints with one platform. SOTI is ready and equipped to support our partners throughout India with capabilities in all sales, presales activities and the structure that augments the overall effectiveness of the sales channel. This includes lead generation, deal management, pricing and negotiation, technical support, and partner resources to enhance channel personalization and synergies. We organize and conduct regular series of partner-enablement/training events via online meetings and classroom session to help partners propagate the right technology usage to customers.
