Acer will get visibility on the head gear across all RCB players’ kit
As a major branding activity, Acer India aligns with Royal Challengers Bangalore (RCB) as the team’s exclusive technology partner for the T20 season. The deal is a strategic win for both the brands as they share the technology first philosophy. The company has been making significant spends across the entertainment industry to effectively position itself as a new age media and entertainment brand, going beyond its current perception of a computing-only brand. Cricket being the biggest entertainer in the country was an obvious association choice for Acer, given the entertainment value that it brings to the table in addition to the popularity of the sport across India.
As a part of the deal, Acer receives visibility on the head gear worn by the RCB players as well extensive cooperation over sports events, on-ground activations and marketing campaigns in the next one year.
Announcing this partnership, S. Rajendran, Chief Marketing Officer, Acer India, said, “Cricket being the most powerful and loved medium in India, this will certainly help Acer India connect with young sports fans in India. This is the first time ACER is entering into this strategic partnership with Royal Challengers Bangalore and we hope that ACER’s focus on changing lives with the help of technology resonates very well in the team’s technology first approach.”
Amrit Thomas, Chairman of Royal Challengers Bangalore, said, “From coaching to umpiring, today technology plays an important role in making bold and accurate decisions through the game and we are very pleased to have a partner like Acer who is one of India’s leading innovator and technology provider. Royal Challengers Bangalore is a technology first T20 team and we believe that by adapting the solutions that Acer will provide for the game, we will be an even stronger and bolder team going forward.”
Over the past few years, Acer India has initiated several moves to reposition and transform itself and diversify its product range. Acer’s foray into cricket is a gradual phenomenon in company’s journey to transform itself into a consumer brand.
