abof.com (all about fashion), an online one-stop fashion brand for clothing, footwear and accessories targeted at the millennials, is seeking to redefine the Indian online shoppers’ experience by showcasing personalized and curated shopable content that is sharply customized to the tastes and interests of the individual.
Prashant Gupta, President and Chief Executive Officer, abof.com, said, “We seek to make abof the one stop destination for all the fashion needs of the millennials. Apart from adopting a tone of voice and visual language which we believe will connect with them better, we have gone one step further to deliver personalized shopable content to our customers based on their information, real-time behavior and preferences. Our ‘What’s Hot’ section is in fact the landing page of abof.com which defines our commitment to inspiration and discovery based commerce.”
Built for fashion conscious millennials, who have a unique take on their personal style, abof begins its engagement with its customers right from the start with a unique style quiz that helps understand the persona of the consumer and the style preference. Based on this information, abof customizes its ‘What’s Hot’ section to deliver more accurate, relevant, and personalized content that truly matters to them.
