6W, through its research expertise, would assist TP-LINK in identifying opportunities and strategies to expand its market share in India.
6Wresearch, New Delhi based research and consulting firm, has engaged with TP-LINK, China based networking products company, to explore vast untapped opportunities for the Indian market. The engagement would allow 6W to publish research reports on Networking market with the support of TP-LINK, one of largest player in SOHO router market in India.
6W, through its research expertise, would assist TP-LINK in identifying opportunities and strategies to expand its market share in India. Pankaj Khandelwal Research Head, 6W, commented “The engagement would not only strengthen our presence in research in India networking market but also allow us to build robust research model where we would be publishing collaboration studies with sound qualitative information from the top player in Indian market”. He further commented “we look forward for such engagements to enhance our research expertise”.
“We are excited towards this engagement between TP-LINK India and 6W and look forward to research analysis that will be conducted by 6W in Indian Networking Market, We comprehend the importance of this research in today’s volatile market and thus we are keen to know and understand more about the market and find out the right and correct potential. Furthermore Indian Router Market is believed to see ample growth in coming future, as a developing country every infrastructure in India is changing and Wireless connectivity is utmost important need of Next generation India. We foresee future where every house in India owns at least one router, though it is long way to go; we believe this research will help us to grab the potential and fulfil our aim.” said Mr Bill Ye, Country Manager and Director TP-LINK India.
India has one of the largest Internet subscribers base in the global market. With rising consumer awareness, increasing penetration of smart phones, demand for BYOD and increasing number of SMBs in the country have led for the increasing demand for routers in the country.
India’s router market shipment touched 0.67 million units in CY Q1 2015. In the SOHO segment, TP-LINK has emerged as the market leader in the industry. Further, in CY 1Q 2015 TP-LINK registered a growth of 126bps (in terms of market share) in the India SOHO router market as compared to the same quarter previous year.
