Launches imageFORUMLA P-201 portable scanner branded as ‘My Personal Scanner’
Canon India launched its first ultralight portable scanner, imageFORUMLA P-201 scanner along with the introduction of CaptureOnTouch, a mobile application for easy scanning on the go.
Canon plans to consolidate its footprint in Digitisation space to generate a 100 Crore business by 2014. Canon India will also be celebrating ‘Digitization Day’ on October 16th of every year.
P-201 is capable of scanning variety of document sizes and paper densities like plain paper, postcard and business card. The scanner weighs only 550 gms and consumes 2.5 W electricity when connected with cable. Canon’s CaptureOnTouch Mobile is a free application for smartphones and tablets. It allows users to scan directly to iOS (iPad/iPhone) and Android devices via Wi-Fi network or direct plug-in with USB based tablets.
Kazutada Kobayashi, President & CEO, Canon India Pvt Ltd, said, “Canon has been successfully addressing the digitization requirements for governments and corporate for many years now. With CaptureOnTouch and P-201 scanner we are hoping to strengthen our ability to meet individuals’ digitization needs.”
Canon is mainly targeting two segments: Households which have enormous personal hard copy documents like marksheets, loan agreement, insurance policies, and Sales representatives of insurance companies who digitize customer documents on-site.
Further elaborating on the announcement Dr. Alok Bharadwaj, Executive Vice President, Canon India, said, “Canon is redefining the market for scanners by launching a portable scanner for households. We expect to create a business of Rs. 15 crore in this segment of mobile scanning and targeting a total Digitization pie of Rs. 100 crore in 2014. This is 50% growth over 2013”.
The scanner is available across India and will be sold on all Canon Image Square stores and retail outlets. Canon will be working with its enterprise sales team and channel partners to ensure deeper penetration of the scanner in smaller markets. The price of imageFORUMLA P-201 is MRP of 11,995. There is an optional Wi-Fi unit which costs approximately INR 14,000.
