Interview

Our Product and Service offerings were the key Differentiators that helped us increase market share

ESDS’ unique offering which is the Community Cloud is especially created for customers in Enterprise, Government, BFSI, SAP and Start-ups. “We have introduced a first-of-its kind ‘Community Cloud’ concept, which is exclusively tailored to meet the requirements of a particular community/industry,” says Ranjit Metrani, EVP Sales & Chief Revenue Officer, ESDS Software Solution Pvt. Ltd.

From an overall Infrastructure point of view including DC and Cloud, How was the calendar year from a global and India market perspective?

As Gartner recently reported, the DC spending in India was up by 2.6% Year over year (YOY) in comparison to the global growth of 4.5%. Cloud adoption is definitely on the rise and the Indian market for the calender year grew to upwards of $1.8Billion at 30-35% CAGR. Global cloud markets grew to $186Billion with SaaS and IaaS driving the highest adoption. The cloud spending in India will cross the $10 Billion mark by 2020 with SaaS being the highest spend category within the public cloud services. As for the IT/ITES vertical, this segment accounts for 30-35% of total cloud spending.

How was ESDS’ performance for this calendar year from a global as well as India perspective?

ESDS’ growth is more than double the global % growth and from India’sperspective as well. This huge growth was driven by rapid increase in adoption of cloud technology by the government and the banking sector.

What all activities you did which differentiated you from the competition and helped you to increase market share?

Our product and service offerings were the key differentiators that helped us increase market share. Our unique offering which is the Community Cloud, is especially created for customers in Enterprise, Government, BFSI, SAP and Start-ups. We have introduceda first-of-its kind ‘Community Cloud’ concept, which is exclusively tailored to meet the requirements of a particular community/industry. The design of our cloud service is as per the industry’snorms and standards which effectively makesit an ideal choice for niche and specific target group.A Community Cloud is especially for those organizations and businesses which work on common lines, projects and applications and need a compatible cloud environment withsuitable cloud infrastructure.

Also our patented technology on Auto scaling on eNlight cloud hosting services enables you to deploy, manage & monitor your cloud, your way. If we had to define eNlight in three words, it would be -elastic, scalable and secure. eNlight cloud is a highly robust cloud platform built using enterprise technologies. Powered by a unique proprietary diagonal scaling methodology, eNlight cloud provides the best-in-class effective & efficient scaling. As RAM & CPU in new generation server keeps on increasing day-by-day, eNlight’s vertical scaling technology once again becomes a highly useful feature for the industry. eNlight has enabled legacy systems to reap maximum benefits of cloud computing without making any changes in the applications. eNlight has significantly reduced the need for server sizing to a great extent as its intelligent load balancer and scaling technology manages the scaling on the fly based on the fluctuating load on the server. The servers are shut down when there is no load at all but they start upautomatically when the load is detected. All these features together create an energy efficient cloud technology.

How was your customer acquisition growth? What were the customer engagement programs of the year and what was the outcome?

We have over 35K+ customers across the globe and we believe that customer acquisition is the key to our growth. Over 300+ Banks are hosted with us and we are constantly seeing double digit growth in BFSI segment. ESDS Software Solution Pvt. Ltd being a MietY empanelled CSP,has helped us grow our government client base by over 100% YoY. All the ESDSiansare truly proud of the fact that ESDS was featured recentlyin the Gartner report for being one for being one of India’s top CSP’s. That being said, ESDS has been regularly engaging with customers by participating in various forums like the TechSabha, The NEXT 100CIO, VAR India, TechSenate, Smart city conclave which was held in Pune and the CII India innovation summit.

Which verticals embraced ESDS maximum and why?

Almost each and every vertical is capitalizing on their success because of our services and solutions. Due to the digital India initiative, the government projects are on a fast track since the past few years and ESDS being a MeitY empanelled CSP and the first to be STQC audited, took an early advantage for on boarding government organizations by encouraging them to adopt cloud technology and related services. We are also a SAP certified CSP where we have created an innovative SAP/SAP HANA Community Cloud with HANA operational certification which has empowered us to win big enterprises from Manufacturing, Energy & Utilities, and Healthcare industry. Banking & Finance, Education, Agriculture, IT/ITES, Entertainment & Media, Travel & Tourism and Telecom are some of theverticals that we have been serving successfully. Similarly, a lot of start-ups and eCommerce companies are joining hands with us as they see huge advantage of eNlight Cloud’s unique vertical Auto scaling and pay-per-consumption feature for their business.

Point out some of CIO Challenges in 2018? What was the experience of ESDS to mitigate those challenges?

Some of the top CIO challenges in 2018 are improving business process, reducing cost without hampering efficiency, cybersecurity, enabling business/product innovation, simplifying IT infrastructure, developing digital imprint, adjusting IT operating models and data management.ESDS is a hybrid cloud services provider who addresses digital transformation, security andIOT. We at ESDSsuccessfully mitigatethese challenges by moving away from being a traditional CSP to providing digital services through high automation, self-servicecustomer models and our patented auto scaling technology which enables businesses to shift their focus fromIT projects towards creating newer and better digital projects.

Name some of the best performing partners and why they were so good?

Our partner ecosystem is one of the key drivers for our growth and expansion and we have partnered with one of the world’sbest OEMs and alliances. We have noted that 60% of our business is delivered though our partners.We have joined hands with some of the largest global system integrators like L&T, TechM and Honeywell. Our customers are able to reap maximum benefits becauseof our ability to co-create solutions with our partners.

What all offers you rolled out in the year, what was the adoption rate of those new products?

Product innovation is very essential and it is also the key element which drives our growth and so we have launched a unique portfolio in the Private cloud scenario in the form of eNlight360. Our SOC service offerings cover the main security aspects and we have witnessed high adoption in both of these areas. Our customers have been very interested in our new offerings; BOTS and Hadoop services.

What kind of revenue/ market share growth you achieved this Year?

ESDS has been seeing tremendous growth over the last few years and we have tripled our revenues over the last 3 years as we expect to achieve the samein the next 3 years. With each passing day, we see our organization take a step closer to the objective of being a billion-dollar company in a time to come.

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