Cognizant announced it is acquiring Mustache, a privately-held creative content agency based in Brooklyn, New York.The transaction is expected to close in the first quarter of 2019.
Mustache specializes in creating award-winning original and branded content for digital, broadcast and social mediums, all increasingly important for marketers. Mustache’s capabilities extend across the content creation continuum, from developing concepts through to production, post-production, and distribution services.
Mustache’s team of content experts including creative directors, strategists, art directors, writers, producers, animators, graphic designers, video editors, and post production specialists will become part of Cognizant Interactive.
“CMOs are looking for a single-source, at-scale provider to help them with the capabilities they need to win in the experience economy, Creating engaging content remains a singular challenge due to the demands of ‘always on’ social media channels – especially when it comes to video. With the addition of Mustache, Cognizant Interactive is even better positioned to fill this need.” said Donna Tuths, Senior Vice President and Global Head of Cognizant Interactive.
Mustache’s TV business unit, widely recognized for its expertise in long format video development.
“Mustache was born of the conviction that brands need to connect and engage with their customers more authentically, and the best way to do that is through honest, compelling, and provocative content, By joining forces with Cognizant, we can leverage their deep resources and geographic reach to scale our capabilities more quickly and effectively to provide clients with more comprehensive solutions” said John Limotte, Founder, Chief Executive Officer, and Executive Creative Director, Mustache.
