For the first time in Asia Pacific & Japan (APJ), Dell EMC brought together its channel marketers at its inaugural partner marketing summit, ‘SPARK’. The three-day event saw over 100 channel marketers from across different partner types – distributor, titanium, platinum and authorized resellers – gathered together, alongside Dell EMC’s global and regional marketing leadership.
Held between 2 to 5 October 2018 in Da Nang, Vietnam, SPARK comprised a dynamic line-up of regional industry figures, as well as marketing agency partners all under one roof to capitalize on opportunities for channel marketing excellence within the industry.
Attendees also benefited from best practice sharing sessions by Dell’s channel and digital marketing teams. These activities culminated with a celebration of the extraordinary achievements of Dell EMC’s APJ channel marketers at the Gala Dinner & Awards Night. Team Computers from India was one of the partners who won awards for Excellence in Marketing Impact to Business for driving for driving highest ROI from their MDF programs and Redington India won Excellence in Marketing Innovation for driving innovations & improvisations in their marketing program for Optiplex All in One resulting in over-achieving sell targets.
“SPARK was a great first for Dell EMC to spearhead conversations on effective marketing and deeper engagement with our partner marketing community,” said Karinne Brannigan, Senior Vice President of Marketing, APJ, Dell EMC. “Channel is a very important go-to-market strategy for us, marketing becomes critical. It has been an inspiring three days hearing feedback and best practices from our partner and distributor marketers in growing the channel business. We want to continue to empower our partners with the knowledge, tools and information to help them understand the strength of Dell Technologies portfolio of brands and in turn, build stronger and more sustainable brands for their organizations.”
