Logicserve Digital, the Indian media agency arm of Logicserve Group, has become a DoubleClick Certified Marketing Partner (DCMP), starting 1st August, 2017. This adds them to the trusted list of DoubleClick partners globally.
DoubleClick’s Marketing Partner program by Google features digital marketing experts that have been carefully vetted to meet its rigorous qualification standards. These partners have proven expertise in successfully delivering results on DoubleClick suite of products at scale. Certified Marketing Partners provide a range of technology and service offerings. Whether you’re looking for creative or media management services, data or technology integrations, help with measurement and attribution, or access to the DoubleClick Digital Marketing platform, DCMP partners will help you achieve your goals.
The certification allows the company to offer solutions for digital marketing needs of the brands. The services include media planning, ad trafficking, bid manager, search management, reporting and attribution. These can be done through the entire range of DoubleClick products, which include, DoubleClick Bid Manager (Demand Side Platform), DoubleClick Search (Search Management Platform), DoubleClick Campaign Manager (Ad management, Ad serving & Ad attribution platform) & DoubleClick Studio (advanced creative solution).
Logicserve Digital, also a Google premier partner & now a DCMP which has been providing tech, media & creative solutions & innovations will get enhanced support from DoubleClick. Digital space being extremely dynamic, calls for such solutions & platforms that can help advertisers communicate in a better way with their consumers across ages, devices, locations & interests basis the stage of engagement with the brand. As a DCMP, Logicserve Digital has been entrusted and empowered with the capability to measure, optimise & amplify the advertisers’ marketing activities.
Prasad Shejale, Co-Founder and CEO of Logicserve Digital says, “We are extremely excited to partner with Doubleclick by Google under the DoubleClick Certified Marketing Partner program. The world is moving towards programmatic, and integrated planning is one of the most preferred choice amongst the brands these days. With the growing popularity of digital as a medium, there is an imperative need for transparency & centralization in terms of audiences, inventory, communication & cost. DCMP certification now gives us a larger platform to continue with our motto of not just providing the best services in the digital space but also become enablers of a futuristic solution for our clients.”
