Channel Leaders

Eklavya Bhave, Head – Channels and Alliances (India & SAARC), Citrix

What is your core strength as a leader?

In today’s business environment, it is important to strike the right balance between long term plans and tactical initiatives. Being a firm believer of working “with” people by connecting with them at a personal level, I have been able to guide people to achieve our common goal.

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“We have seen tremendous growth in our business in last year and with a strong channel plan for this year, we are well poised for superlative growth.”

Eklavya Bhave
Head – Channels and Alliances
(India & SAARC)
Citrix

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What are your future plans to further grow the channel market in 2017 – any particular strategy from geography or vertical perspective you are planning?

We want to maintain our leadership in virtualization, get into leadership position in networking and win in the cloud space. All of this is only possible with a robust partner ecosystem. So this year we will continuously focus on partner enablement. We have aggressive plans of reaching out to new cities and other SAARC countries outside India through means of new partner hires. We also have a good momentum build up in the PSU/Govt vertical which we want to push further with large SI’s and new partners.

What would be your message for aspiring partners?

We want to “Win with partners”. Citrix is in a high growth phase with solutions relevant for every industry and companies of all sizes. We have big focus on cloud to deliver solutions on networking, security and virtualization. We have one of the best partner programs and incentives for the partners. So I welcome all the aspiring partners to join us in the exciting business of “secure delivery of apps and data”.

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