With over 406 million customers around the globe, Vodafone is one of the world’s leading mobile communication companies. It has an equity interest in over 30 countries across five continents and more than 50 partner networks world-wide. Focusing on its market in Italy, Vodafone first acquired operations in 2000 and, eleven years later, has a 37 per cent revenue market share. The company has become the country’s largest mobile telephone operator.
