Kabeer Consulting, the SAP partner from North India, does not only have integration and solutioning capability but also consulting and training too. With combination of three essential customer needs, Kabeer stands out as differentiator in the highly competitive market.
With an objective to become an IBM or an Accenture for the SMEs, Kabeer Consulting, the SAP partner from Ghaziabad, had a very systematic debut in 2011. The strong sense of training and consulting was inbuilt in the thought process of the founder – Dilip K. Sadh, today’s CEO & President of the company. He wanted to create an organization which can enable the organizations from three aspects including integration or solutioning, consulting and training. That is probably the secret sauce behind creating such a strong organization having its presence in 13 countries including US and India.
The vision of Dilip is clear that he or his organization would enable the SMEs in developing countries. He has chosen the countries which fall under developing economy and have strong SME presence.
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“By virtue of our global presence, we bring global learning to the table which no other partner can ever do.”
Dilip K. Sadh
CEO & President
Kabeer Consulting
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After working in various companies including Capgemini and IBM in US since 2001, when Dilip wanted to have his own business, he chose training as the first stepping stone. Therefore, in 2008, he started his first training organization as he had an uncanny knack for academic, which he is pursuing till date.
But in 2011, the real twist came when he opened Kabeer Consulting out of US in New Jersey. Dilip says, “The idea behind starting Kabeer Consulting was that after working in large companies, I realized that no consulting firm was there in real sense for the small – or mid -size organizations. So that is when I started the company in US and in 2012 I extended this operation to India.”
Since then the journey has been very good. It has covered 13 countries. India chapter specifically to the growth perspective has been very interesting.
Kabeer Consulting works in the domain SAP Business One and SAP R/3. It also does Microsoft Dynamics integration when there is an opportunity. But primarily the company pursues the practice around SAP.
Dilip said, “The SME customers are the backbone of the country’s growth. Therefore, Kabeer Consulting pursues the practice to enable these customers from enterprise application point of view. We not only enable them from technology fulfilment stand point but also from consulting and training point of view.
He maintained, “We want Kabeer Consulting to be an IBM or Accenture for the SMEs in India. India has a large number of SMEs. and there is a lot of sense of entrepreneurship in Indian culture. There are a lot of new companies coming up. So I will call ourselves as very successful in terms of acquiring new customers over the past years.”
In last four years Kabeer Consulting has acquired more than 150 customers in India. These customers are valued in between Rs.10-80 crore. Most of them are manufactures but some are distributors too.
Kabeer Consutling’s growth strategy spans across various activities. One of those is creating market awareness through events. Dilip added, “We are focusing a lot on education. Most SMEs do not have the right knowledge and awareness about their technology requirement. So there is a huge knowledge gap in the market. India is a unique market. Companies within Rs.30-80 crore bracket is huge in number. Therefore, the market possibility is really big.”
Kabeer Consulting’s India office is very strategic from its global operations point of view. It houses a business development arm, marketing, implementation and development team. But its India operation is focused on Delhi and NCR, which also covers Rajasthan, Utrakhand and Chandigarh. Dilip adds, “We want to go to western India market like Gujrat and Maharashtra; therefore, would like to work with business partners on a revenue sharing basis.”
From the capability point of view, Kabeer Consulting has 90 head count. For implementation and technology practice, there are 55 resource. Nearly 10 people would be for admin and rest 15-20 people would be for in sales and business development. This number of sales and business development people are not only responsible for Indian but also for the rest of the global market.
Kabeer Consulting is one of the highest in any parameter in India with 30-40% year on year. Kabeer Consulting is looking for deeper penetration of market with SAP solutions.
Asked about what are the qualitative advantage of Kabeer Consulting, Dilip enumerates: “The first and foremost is that we are the only SAP partner which does B1 and R/3 both. We are only SAP partner which has not only technology practice but also consulting and training practice. When we talk to the customer, we do not only talk on implementation perspective but also talk from three dimensions. That is the strategic advantage that the companies enjoy which are engaging with us.”
“We have in-depth knowledge of India market. At the same time, we also have global exposure. It therefore positions us uniquely to offer both Indian touch and feel infused with global working style. By virtue of our global presence, we bring the global learning to the table which no other partner can ever do. In addition to that there are so many SAP B1 partners in north, but there is none who does both B1 and R/3.”
Finally…
Dilip concludes, “Our engagement model is different from others. For us, our customers are the extended arm of our company. So the relationship is radically different than what other companies do.”
