Pegasystems has recently announced it has appointed Tom Libretto, 44, as chief marketing officer and senior vice president, effective October 3, 2016. Libretto, reporting to founder and CEO Alan Trefler, will lead Pegasystems’ global marketing initiatives, including brand, advertising, digital marketing, product marketing, industry marketing, demand generation, corporate communications, customer engagement, events, and marketing operations.
Libretto has more than 20 years of marketing leadership experience in global technology organizations including Lotus, IBM, Nokia, and most recently as managing director, global head of digital experience at JPMorgan Chase (JPMC), the largest bank in the US. His multi-disciplinary background includes both B2B and B2C marketing and sales experience as well as product management, corporate strategy, and business development.
While at JPMC, Libretto was responsible for defining and executing digital transformation initiatives for the firm, directing digital marketing, social media, brand activation, email marketing, marketing automation, CRM/Business Intelligence, web, mobile, sales enablement, and marketing operations. Previously, as Global VP, digital marketing and CRM at Nokia, Libretto drove worldwide digital, CRM, social, and “always-on” marketing activities. Earlier in his career, Libretto held several marketing and sales positions at IBM and Lotus.
Libretto is a graduate of the College of the Holy Cross, where he earned his undergraduate degree in economics. He is a frequent presenter at industry conferences and events such as the World Federation of Advertisers (WFA), Association of National Advertisers (ANA), Web Marketing Association (WMA) Mobile Marketing Association (MMA) and SXSW.
“Tom has an exceptional combination of deep B2B and B2C marketing experience with some of the world’s leading brands that will serve us well as we continue to expand our client base,” said Alan Trefler, founder and CEO, Pegasystems. “His background provides a valuable perspective on our business as well as the challenges and opportunities our clients face in today’s digital world. Tom’s unique blend of creativity, analytical performance-based discipline, and strategic vision will be a tremendous benefit to the company, our staff, and our clients. I’m delighted to welcome him to Pega.”
