Indus OS has announced partnerships with two home-grown Indian smartphone brands – Celkon and Swipe to deepen its market reach, especially in the southern India region given Celkon’s leadership in this region. These partnerships are in addition to the existing partnership with Micromax, which will continue.
On these partnerships, Rakesh Deshmukh, CEO, Indus OS, exclaimed, “We are very excited to join hands with Celkon and Swipe. Both brands share our enthusiasm and vision for connecting a billion people with technology and bridging India’s digital divide. They have a very strong connect with consumers, especially in the regional markets and Indus OS’ unique value proposition will enable them to further increase their market share.”
Indus OS’ journey started in May 2015 with the very successful Unite 3 model of Micromax. Since then, the company has achieved a 4 million user base across more than 35 smartphone models with a short span of 12 months. The company is targeting to be on 1 in every 6 smartphone devices in India by 2017.
Recently, the company launched the updated Indus OS 2.0 version with Micromax’s Unite 4 series, and will now be available beyond Micromax, with Celkon and Swipe. Celkon’s strong presence in South India, will allow India’s regional users to experience the home-grown OS across a wider variety of smartphones. Campus PRIDE will be the first Celkon device to be launched with Indus OS, by August 2016. Meanwhile, Swipe launched India’s first 3D tablet in 2012 and a unique smartphone for kids. With a strong focus on innovation, this partnership will soon bringIndus OS’ patented features to Swipe’s range of smartphones.
On this partnership, Y Guru, Chairman & Managing Director, Celkon Mobiles, said, “We have achieved great success within the Southern region of India and learnt that the regional language demographic is not getting its due attention, even though that is where the growth is. It has become imperative for us to adapt technological innovations for the benefit of these consumers. Indus OS is the only regional Operating System with a robust regional language capability that is designed specifically for the Indian consumer mind-set. Hence we are bringing Indus OS’ regional ecosystem to our smartphone range. Our partnership will allow Celkon smartphone users to benefit from the language based innovations at an affordable price.”
Shripal Gandhi, Founder and CEO of Swipe, said, “Our vision at Swipe is to make technology more meaningful and accessible to every Indian. Our endeavour is to offer products that redefine the user experience and Swipe’s association with Indus OS is yet another step in this direction. The market urgently requires concrete steps to be undertaken to address the burgeoning need of regional language users. Indus OS will play a pivotal role in bridging the language barrier as a 12 regional language ecosystem and will help us extend our reach to rural markets. The demand of affordable smartphone in the tier 2 & 3 cities in increasing rapidly and we expect rural markets to contribute 18% to our top-line.”
All Indus OS powered devices from Celkon and Swipe will have the latest version of the operating system – Indus OS 2.0, offering patented technologies such as Indus Swipe, Indus Reader (text-to-speech in regional languages), Hybrid Keyboard, and updated with 12 regional languages with recent additions of Urdu and Assamese. Earlier in May, Indus OS was recognised as the #2 OS in India by Counterpoint Research, overtaking global behemoths such as Apple iOS and Microsoft Windows.
