PC ecosystem, gamers and game developers commend Radeon RX 480 for redefining performance/$ in its class and delivering the most compelling solution for premium VR experiences
AMD has launched the Radeon RX 480 graphics card designed to deliver enthusiast-level gaming performance and features, the world’s most advanced graphics technology and an extraordinary value proposition to fans and gamers around the world. The Radeon RX 480 introduces premium technology engineered to deliver the best performance/$ in its class1, democratize VR and deliver a wide range of future-proof technologies2 supporting current and forthcoming game and video standards. The cards will start at SEP $199 USD for the Radeon RX 480 4GB card, and SEP $239 for the Radeon RX 480 8GB card. Details regarding the new Radeon RX 480 graphics card and related technologies are available at AMD’s new gamer-focused website, Radeon.com.
“Our message to gamers everywhere is that the Radeon RX 480 is every bit as much your card as it is ours,” said Raja Koduri, senior vice president and chief architect, Radeon Technologies Group, AMD. “We designed this technology by listening intently to you, the gamers who have bought and played on our graphics technology for years. We’ve worked tirelessly to produce something that satisfies the most discerning gamer, and delivers the ideal product at an impeccable price. We couldn’t be more grateful for the reception we’ve received from gamers, customers, and technology partners who see what our engineering team has accomplished, and agree that with the Radeon RX Series, gaming and VR is truly #BetterRed.”
The global PC ecosystem has demonstrated enthusiastic support for the Radeon RX 480 graphics card. OEM and system integrator partners such as Alienware, HP, and Lenovo are praising the Radeon RX 480’s capabilities.
Game and VR application developers including Bethesda, EA, and Ubisoft and VR headset manufacturers Oculus and HTC are applauding AMD for delivering on the promise of bringing flagship performance and features to the mass market, enabling them to greatly expand the reach of experiences they’re developing.
Professional and casual gamers alike are also celebrating the launch, with AMD-sponsored eSports teams such as Fnatic and Evil Geniuses hailing the Radeon RX 480 as a triumph for PC gamers everywhere, and prominent video reviewers worldwide affirming the exceptional value of the graphics card across a wide range of games.
Radeon RX 480 Features
The Radeon RX 480 card packs an unprecedented amount of gaming and VR goodness into an incredible price point:
- Premium technology engineered for unprecedented performance in its class – The Radeon RX 480 8GB card features the most advanced graphics and gaming technologies ever seen in a GPU at $239, delivering the best performance/$ in its class. The revolutionary Polaris architecture, optimized for the 14nm FinFET process, drives spectacular improvements in performance and efficiency. It delivers more than 15 percent more performance per compute unit3, up to 2.8x the performance/Watt over AMD’s Radeon R9 200 series graphics architecture4, and fuels up to 5.8 trillion calculations a second.
- The most affordable solution for premium VR experiences – Starting at SEP $199 USD, the Radeon RX 480 4GB card is the most affordable solution for premium VR experiences, being both Oculus Rift- and SteamVR-Ready. Utilizing LiquidVR technologies designed to provide smoother, more comfortable VR experiences, the Radeon RX 480 4GB card lowers the cost barrier to entry for PC VR making it affordable for millions of consumers.
