After having presence in metros, Cadyce is now looking go deeper in the tier two cities of India.
Cadyce identified a number of tier two cities, each homogenous enough to be considered one market for strategic decision making . Prioritizing or sequencing the order in which they are targeted can help the company boost the effectiveness of its distribution networks, supply chains, sales forces, and media & marketing strategies.
As developing economies become increasingly diverse and competitive, Cadyce is looking at understanding such variance within countries and to concentrate resources on the most promising submarkets within a country.
Therefore Cadyce is looking at a number of potential channel partners in these sectors of the country Prone to regard expensive products as intrinsically better than less expensive ones, people from tier two cities are happy to try new things, such as personal digital gadgetry. These consumers seek emotional satisfaction through better taste or higher status and prefer niche over mass brands .Teenage members of this cohort already have a big influence on decisions about digital purchases.
India’s states and union territories are at different stages of demographic and economic evolution. The per capita gross domestic product of states, a marker of their inhabitants’ affluence or deprivation, reasonably depicts the market potential across India. Cadyce’s aim is to make use this potential market and move forward.
