GIGABYTE Technology (India) Pvt. Ltd has emerged as the channel partner favourite among IT hardware vendors within India. According to GIGABYTE India’s long-standing partners, the company has struck the right chord with them in all channel-related matters, be it incentives, loyalty programs, enhanced profitability, improved post-sales support or timely provision of marketing support.
“GIGABYTE’s supreme commitment to its partners is ably backed by its innovatively featured motherboards, wide range of product, world-class after-sales services, and constant marketing support,” said Lilesh Khakhra of Kolkata-based Crown Trading Co., one of GIGABYTE’s oldest partners in India.
This view is shared across the industry, with Sumit Jain of Delhi-based PL Computer & Communication Pvt. Ltd., praising the company for its overall innovative business strategies, marketing and quality of customer service.
“GIGABYTE motherboards have the most innovative technologies in the market, thereby, setting industry trends,” said Jain. “This fact is aptly complemented by the company’s on-time marketing and after-sales support.”
The one thing that all partners of GIGABYTE would readily vouch for is the fact that the company offers the widest variety of motherboards in the market that caters to different categories of end-users. These motherboards are backed by the most innovative technologies and features in the industry.
Over the years, one of the most consistent channel practices followed by GIGABYTE is knowledge sharing and technology update among partners. In line with this, the company holds meetings with channel partners, especially at B, C and D class cities throughout the country, with the objective of educating resellers about GIGABYTE’s wide range of products and lucrative incentives. The meetings, through simplified knowledge-sharing programs, ensure that partners are adequately positioned to expertly guide and support their customers, with regard to GIGABYTE motherboards and their technologies.
Summing up its pro-channel initiatives and policies, Sunil Grewal, Director, GIGABYTE Technology (India) Pvt. Ltd., stated, “We thoroughly understand and acknowledge the fact that we have grown because of the trust reposed on us by our partners and of course, because of their unstinted commitment towards the GIGABYTE brand.”
Explaining why GIGABYTE is a channel market leader, Grewal said, “On our part, we strive to offer products with the most innovative technologies and features – which are second to none. We also ensure that these are available at the best performance / price ratio.”
