Yahoo has announced updates to the Yahoo Mobile Developer Suite that developers will use to analyze their data, in an effort to grow their apps and build their businesses. The announcement was made at Yahoo’s 3rd Mobile Developer Conference in San Francisco where executives unveiled key advancements to the Mobile Developer Suite and shared insights on the evolving mobile landscape.
Featured speakers included Yahoo Chief Executive Officer, Marissa Mayer, and Yahoo SVP of Publishing Products, Simon Khalaf. Several partners and clients took the stage to help share updates to the Yahoo Mobile Developer Suite.
To open the conference, Khalaf delivered a keynote on the evolving mobile app landscape based on an analysis of data from Flurry Analytics. Flurry Analytics now supports now supports over 250,000 developers, reaching more than 800,000 apps across more than 2 billion devices with 10 billion sessions every day. The morning also included Yahoo’s first-ever insights report on native advertising, delivered by YanniDosios, VP of Yahoo Platform and Exchange.
“Everything we do at Yahoo is grounded on data and analytics,” said Simon Khalaf SVP of Publisher Products. “Today, we’re excited to share our proprietary insights and research State-of-the-industry reports for mobile and native advertising, and updates to the Yahoo Mobile Developer Suite to empower developers to grow their apps and businesses.”
