Sakri IT Solutions has announced its distribution tie-up with leading IT security company, ESET in India. Through this association, Sakri IT Solutions is entitled to sell and distribute ESET’s entire range of consumer and enterprise security solutions in the country. Sakri IT Solutions operates via a network of 20,000 channel partners in India, including large retail stores, hypermarkets, IT & computer stores and traditional single door retail stores. The company has more than 25 billing locations across the country backed by a full-fledged sales, tech support, operations and finance team to support the customer/partner network. It also boasts a wide range of value-added-reseller’s and large System Integrator partners specialising in business security and networking solutions; providing an excellent base to boost the sale of ESET business security solutions in the country.
Sakri’s core competencies in distribution, encompasses well managed manufacturing units, logistics facilities, flexible credit financing for dealers and national channel reach, which is complemented by an experienced sales team, providing excellent reseller account management.
As part of the distribution agreement, Sakri plans to increase the sale of ESET’s products in India by building a fixed margin model for its channel partners, which will incorporate a number of attractive channel programs and schemes. By implementing this strategy, Sakri plans to reinforce relationships with its existing channel partners and regional distributors, while keeping their margins and profitability intact, in order to grow the sale of ESET‘s solutions in the country.
Ravi Lakshman K, CEO, Sakri IT Solutions, said, “We are extremely happy to announce our association with ESET. Our market penetration strategy and ESET’s leading security solutions are the perfect match to cater to the wider consumer and corporate IT security market in India.”
Lukas Raska, COO, ESET Asia Pacific, said, “India is a very important and fast-growing market for ESET and we are delighted to partner with Sakri IT Solutions to help grow our presence in the country. Sakri has an excellent track record as a reseller and distributor of technology solutions, and I am certain this partnership will help us to widen our reach in the country and help ESET achieve it’s vision of being the leading cybersecurity solutions providers in AsiaPacific.”
ESET version 9 products will be made available to customers in India across large retail stores, hypermarkets, IT & computer stores, and traditional single door retail stores. ESET version 8 customers may upgrade free of charge to ESET version 9.
