In a bid to be at the doorsteps of its customers in the region, ACER has launched its first of many such new format retail stores in Kolkata. The company partnered with Galaxy Computech Pvt. Ltd, one of the leading entities dealing in computer and computer accessories in this region for many years.
The new store opened its doors to the public on 11th February, 2016 at E-mall, GC Avenue. Built on the lines of the renowned Funan IT and Sim Lim Square in Singapore or Panthip Plaza in Bangkok, E-mall is the first specialty electronic mall in India boasting high footfalls. The mall’s central location serves as an attractive catchment for a range of customers. The new format ACER retail Store features a wide range of electronic and hardware products including Laptops, Desktops, Monitors and Tablets in a dedicated retail space.
Chandrahas Panigrahi, Sr. Director and Consumer Business Head, ACER India, at the inauguration of the store said, “ACER is delighted to launch its one-stop electronic shop in Kolkata. Our aim is to help our shoppers make an informed choice and we hope to do so by giving him an unmatched experience in this retail ambience.”
As part of the new ACER store’s inaugural offers, benefits like robust Antivirus and lifetime Data Recovery software are being enabled to the customers. To give the event an interesting turn, the customers were asked to express their thoughts or experiences on a dedicated wall.
Designed to grab the attention of customers, the outlet is engineered with the finest in-store dynamics. With clean lines and minimalistic finish, the ergonomic design of the store is highly appealing in its aesthetics. The retail experience is fine-tuned to precision and accredited with learnings of global consumer retail science. The rich array of in-store merchandising spans screen sizes from 7 inch all the way up to 100 inch.
Before making a purchase decision, a customer can avail expert consultation from the associates who are empowered with real time updated information on entire ACER offerings through a sophisticated tool. The one-on-one engagement between the customer and the brand is aimed at creating a stronger brand connect. The customers can make an informed choice on the spot and have it delivered at the convenience of their doorsteps.
Over the years, ACER has built strong associations with its channel partners to help increase customer intimacy with the brand across the country. ACER has already been investing in the gamut of training, in-store merchandising, ranging of new high end models, sales enablement, schemes for its products.
