To instill confidence in DIY partners Rashi has launched a programme code named 4P to activate and motivate partners especially the DIY retailers.
After years consumers will now be able to see Demo DIY PC at a retail space where they can experience the solution and then ask for configuration that suit their requirement announced the press release.
Rashi under the 4P Program “Proud to Promote Personalized PC” has identified 150 Retailers across 75 cities based on the collective obsession of these partners to highlight the advantages of a Personalized PC.
The stores would be equipped with marketing tools such as Danglers, Posters, stickers and other eye catching merchandise. Not only are the shops getting a makeover, but the selling skills of the Retailers too are being up-skilled, with programs for the retailers coupled with customized schemes, the partners are sure to be on the winning edge during the festive season. The activity commenced in August will carry on till October. These stores would also be equipped with demo machines to highlight the advantages that a personalized PC enjoys – over a branded PC.
“With a month already in the scheme, we have seen a positive shift in demand for Personalized PC’S, I can personally recall reading a testimony sent in by one of our retailer, when his customer opted for a Personalized PC as an outcome of his interaction with the DEMO PC,” said Rajesh Goenka, VP Sales and Marketing, Rashi Peripherals.
The activity hopes to highlight the flexibility and the ability to customize the Personalized PC at an affordable price. With schemes designed to not only benefit the partners, but the customers to stand a chance to have the icing on the deal.
