What is your core strength as a leader?
“Vision” and “Communication” defines my core strength. I believe a good leader creates a vision that helps businesses grow but simultaneously it is extremely important for a leader to clearly and concisely communicate his vision to the team. I feel, if you cannot relate your vision to your team, then you won’t be working towards the same goal. Another important factor for me is “Creativity”, as a leader, it is significant to think out of the box because some decisions will not always be so clear-cut. A leader needs to be creative to utilize all possible options and reach the end conclusion that you are targeting for.
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“Going forward, we believe our passion for innovation and customer-centricity will take the company to unprecedented levels.”
Chandrahas Panigrahi
CMO and Consumer Business Head
Acer India
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What are your future plans to further grow the channel market in 2017 – any particular strategy from geography or vertical perspective are you planning?
Being a channel friendly company, we believe in growing with our channel partners. Our association with our channel partners has always been extremely rewarding, and going forward we have a robust channel strategy to strengthen and support our partners by introducing exciting creative marketing promotion for both the channel partners. Working in line with our growth strategy, we are expanding our retail presences through Acer flagship stores. The idea behind launching these stores is to provide consumers with an immersive experience of Acer’s vast range of products and services under one roof.
What would be your message for aspiring partners?
Primarily, we would like to thank all our partners for their commitment, and tremendous support that they have given us till date. With this, we have witnessed tremendous growth across all our product categories including gaming laptops, All-in-One’s, convertibles, desktops, notebooks etc. Acer has developed innovative ways to understand the market, customers, channel partners and their ultimatum in better ways. In the coming months, we look forward to introducing new policies especially for our partners to ensure that our partners get the best benefits and support from our end.
