As the festivity begins the shopping carts are filling up online and in-store, Brother expects demand to surge across key tech categories
Brother International India is anticipating a strong festive season, projecting a 30% surge in sales across its product categories, driven by renewed consumer enthusiasm, digital adoption, and aggressive promotional strategies. As the Indian consumer electronics market enters its peak buying cycle, the company is optimistic about both volume and value growth, particularly in home office and tech-enabled lifestyle segments.
“This year’s festive season won’t just be about lights and celebrations but it will be about smarter homes, efficient workspaces, and future-ready devices.”
– Alok Nigam, MD at Brother International India
As the festivity begins the shopping carts are filling up online and in-store, Brother expects demand to skyrocket across key tech categories. From smart home upgrades to wearables and premium entertainment gear, Indian households are gearing up to invest in smarter, more connected lifestyles. Brother is right at the heart of this shift and ready to meet consumers where they are, with what they want.
Alok Nigam, MD at Brother International India, said “This year’s festive season won’t just be about lights and celebrations but it will be about smarter homes, efficient workspaces, and future-ready devices. We are seeing a strong surge for tech that adds real value, and we are ready to deliver just that with the right product, price, and promise.”
To fuel this demand, Brother is rolling out limited-period promotions, including deep discounts on best-selling printers, cashback offers, extended warranties, and exclusive bundles pairing hardware with ink, paper, and software. These value-driven bundles are crafted for today’s hybrid users, whether they’re printing homework, work reports, or last-minute holiday cards.
The growth isn’t just coming from metros. Brother is seeing surging momentum in Tier 2 and Tier 3 cities, where digital transformation is no longer a trend but it’s a reality. Increased broadband access, growing e-commerce comfort, and rising disposable incomes in smaller cities are shaping a whole new generation of tech-savvy shoppers.
This festive season, Industry watchers will also note a spike in demand from millennials and Gen Z, whose desire for intuitive, stylish, and smart tech is reshaping the consumer electronics landscape
This season, Brother is not just riding the festive wave, but it’s making it bigger. With high-value offers, smart tech appeal, and a clear consumer-first strategy, the brand is primed to make this its biggest festive quarter yet.
In India, the festive season isn’t just a feel-good shopping moment, but rather it’s a make-or-break quarter for the consumer electronics industry. The months leading up to Diwali see nearly a third of the year’s tech sales, and brands that fail to show up with value, innovation, and relevance risk losing both mindshare and market share. Brother India understands this reality all too well. That’s why it’s not just riding the festive wave, but it’s fighting for consumer attention with sharp pricing, smarter bundles, and tech that actually delivers. Because in a market as competitive and price-conscious as India, sentiment alone doesn’t drive festive sales, but substance does.
