Salesforce announced that Automobili Lamborghini—the Italian brand and manufacturer of super sports cars and super SUVs—is using Salesforce Blockchain to quickly and securely authenticate heritage Lamborghini cars.
One of the world’s most iconic and cutting-edge brands, Lamborghini has been at the forefront of innovation in the automotive market since its founding in 1963. Looking for ways to increase the customer experience and maintain the value of its heritage vehicles, Lamborghini turned to Salesforce to help revolutionize this process.
With Salesforce Blockchain, Lamborghini is digitizing its authentication process by creating a trust network among technicians, repair shops, dealerships and more. Extending the value of Lamborghini’s luxury heritage cars even further, each vehicle will come with an immutable record of service, including restoration, prior ownership and more. Additionally, because all authentication checks are managed by Lamborghini and its trusted partner network, each car is armed against potential counterfeiting—ensuring these exotic vehicles become even more valuable throughout their lifespan.
Paolo Gabrielli, Head of After Sales at Automobili Lamborghini said, “Innovation has been at the core of our company since its founding .Salesforce Blockchain will allow us to take our innovation a step further, accelerating the authenticity of our heritage vehicles faster than ever.”
“Blockchain is changing the way companies approach trust and transparency,” said Adam Caplan, SVP, Emerging Technology, Salesforce. “Lamborghini is a perfect example of this—we’re excited to see how such an iconic brand is able to innovate and transform the vintage car market with a cutting-edge technology like Salesforce Blockchain.”
