Anita Kukreja Head- Marketing &Channels Sales Division, IceWarp
With more than 15 years’ experience in the field of marketing and communications across different industry verticals, Anita is currently working as a Head-Marketing & Channels at IceWarp, India. She is responsible for leading the channel initiatives and to create the market strategies, driving market operations, and channel ecosystem. She also oversees expansion of the business through strategic alliances and partnerships to stay ahead in the game. Being Head-Marketing and Channels, she also supports the C-Level executives with their duties and also works with the management team to maintain the collective work to a good standard. “My ability to use my experience in the domain and managing diversified teams definitely helps me better my performance as a task manager. In my opinion, one has to be an individual role player wherever one needs be. However, experience makes it worthwhile, promising a smooth ride for sure.”